In Korea, students choose which brand they should get their uniforms from depending on the K-Pop Idols representing the brand.
A majority of Korea’s advertisements feature a celebrity as the face of their campaign. But how do you choose who to represent you? Just as fast food joints and wireless companies only hire the most popular K-Pop idols to be the faces of their brand, school uniform companies only hire the daesae idol groups who most appeal to the young teen demographic. You can consider the opportunity as a stepping stone, as we’ve seen plenty of popular idols represent a uniform brand while in their teens-early 20’s and then move onto brands of other industries that fit the trend of older age groups. Their ‘young, fresh’ image is best utilized in the beginning of their careers.
Must Read : 160129 Music Bank: Idol Groups With School Uniform
So, who’s the latest young and fresh daesae idols of today? Here are the current daesae idols who have snagged a spot as the face of a school uniform company’s brand!
1. IVY Club with EXO & Han SungYeon
IVY Club has featured EXO as their main models for years now! Last year, EXO and Red Velvet’s Irene were the faces of the brand, but now the company has switched it up to feature EXO with a rising talent, Han SungYeon.
2. Elite with BtoB & Kim SoHyun
BtoB has secured a spot as one of the most popular K-Pop boy groups by featuringon Elite with the popular child actress, Kim SoHyun!
3. SMART with iKon, BTS & GFriend
SMART Uniforms sure has a spectacular lineup as they feature not only 1 popular K-Pop group, but three! We can’t help but wish for a commercial feature all three groups in one place!
4. Skoolooks with TWICE & JYP
Skoolooks takes on a brand new style of branding by featuring the latest hot girl group, TWICE, with their CEO Park JinYoung!
Is your favorite K-Pop idol representing the school uniforms of Korea? Share your favorite idol who was featured as the face of a uniform company!
March 25, 2016
Hottest Photos of 4 Korean Actors in Military Uniforms
A 16-episode drama called “Descendants of the Sun”, which premiered in South Korea and China in February, smashing ratings and dominating trending topics on Weibo, China’s answer to Twitter.
With the explosive popularity, the public attention are now focused on the male actor with a military costume in the drama. Through this soldier-centric K-drama, we started thinking about who looks the sexiest in uniform. Our faves. Presumably, there’s something sexy about a man in uniform. We don’t really know exactly what it is, because we just seem to get attracted to men wearing it. Especially, when he’s a hot movie star, we have to stop ourselves from licking the screen.
Must Read : Male Celeb As Your Valentine Date
As you may know, enlistment is mandatory for Korean guys between the ages of 18 and 35 because South and North Korea never signed a peace treaty. Of course, it is essential for your fav Korean stars. There have been tons of former military guys over the years, and that means, hot celebrities in uniform, too.
If you have never seen these guys’ uniform looks, we will help you. We have captured the sexy dudes in their real military life. What can we say, we just love a man in uniform!
dongA / newsC
Newsen / Joynews24
Instiz / sports seoul
HIM / Twitter
January 29, 2016
160129 Music Bank: Idol Groups With School Uniform
K-Pop idols are well-known of their stylish fashion sense and they do the same too at the friday music show rehearsal.
Music, performance, stage settings and the performers’ outfits are all important factors to move K-Pop fans when they are about to choose which singer’s performance to watch. Much like chicken CFs, wearing school uniforms as their stage outfits is more widespread than people think. Several of idol stars make some of the best models for Korean school uniform ads, so it’s not surprising when they rock the student look in their music videos. When they can throw on a school uniform, their fans will be plenty happy with that. Because their younger-looking figures and the perfect body fits are cut out for the special costume. Media outlet OSEN recently released a report about school uniform fantasies. The article focuses on how the schoolgirl and schoolboy concept has become key to securing success and popularity for many K-pop idol groups. The writer focuses on two popular groups, BTS and GFRIEND.
Following the news from OSEN, We collected some pics from Kpopmap’s Music Bank Morning Greetings on 29th and come out with the list below. Let’s find out what their particular fashion staples are.
GFRIEND exude their girlish charms in the mazarine school uniform like real high school girls. Take a look at these six undefile girls that perfectly match with the school uniform concept.
Must Read : GFRIEND Profile
Even though it’s simple and doesn’t include accessories, it’s clean and refreshing. The five looks used reflect an innocent concept, but the stylists made sure not to make them boring.
Must Read : IMFACT Profile
So how do you feel about schoolboy and schoolgirl concepts?