The locals have discovered ATEEZ in Coachella, and it is blowing their minds!
In case you missed it, ATEEZ has made history, again, as the first-ever K-Pop idol boy group to perform at Coachella. While they have been on fans' dream Coachella lineup for a while now, nothing could have prepared ATINY, or any festivalgoer, for that matter, for the power-packed performance these boys were going to put up.
From filming their very first music video in the Sahara Desert to owning the "Sahara Stage" at Coachella, ATEEZ has come an incredibly long way and never has it been easy. Yet, when the 8 members of this outstanding boy group took the stage, they shone with a brilliant coalescence of polished confidence that you only see with veteran live performers and the refreshing exhilaration of young blood, creating the most memorable, full-throttle adrenaline rush of a performance you could imagine.
Delivering in vocals, rap, dance, visuals, and vibe, ATEEZ were at the top of their game on the night of April 12, setting the stage on fire. They were oozing raw energy, intensity, allure, and power, almost as if in a trance, and their set just kept getting better.
ATEEZ's setlist for Coachella 2024 included some of their biggest hits - 'Say My Name', 'HALA HALA', 'Guerrilla (Rock Version)', 'Crazy Form', 'ROCKY', 'The Real', 'ARRIBA', 'DJANGO', 'BOUNCY (K‐HOT CHILLI PEPPERS)', and 'Wonderland (Rock Version)'.
As many ATINY expected, ATEEZ's popularity worldwide has skyrocketed since their Coachella performance as festivalgoers fell in love with the group. So, we pulled thousands of posts from all across the web and analyzed them to determine the overall sentiment of global netizens. Needless to say, the results were correctly predicted by ATINY and ATEEZ is at an all-time high with their career.
Check out what the numbers are saying!
ATEEZ At Coachella 2024
Before we get into our findings, there are three things you need to know about Coachella.
Coachella Valley Music and Arts Festival, commonly known as Coachella, is one of the largest and most famous music and arts festivals held annually in Indio, California, United States. Firstly, it is a live festival, and performances by artists are broadcast live all over the world. As it is a live festival, musicians are expected to perform live. ATEEZ performed entirely live at Coachella and their vocals were as stable as their dance was flawless.
Secondly, over the years, artists booked for Coachella have been picked on the basis of demonstrated experience and excellence in performing live. Of course, factors like popularity and following can get you a spot in the lineup, too, but for the most part, performing live is the first and foremost condition with the utmost importance. ATEEZ are dubbed "powerhouse performers" in the K-Pop industry, and they are very well known for creating the most iconic live stages, which is why they're at Coachella and they certainly did not disappoint on one of the world's biggest stages.
Lastly, the Coachella audience can and never will consist entirely of fans of a particular artist. This is to say that during ATEEZ's set, it was not just ATINY in the crowd. Music lovers from all over the world were in front of ATEEZ that evening, and ATEEZ managed to make their music resonate with a crowd that diverse, which is no easy feat.
Unlike concerts, where artists can communicate with their fans who love them and only them, at Coachella, you must connect with what is essentially a microcosm of the world's music-loving population, and you can never let that connection falter or fade away, even for a second. You have to command their attention, hold it, and give them one of the best performances that you can possibly conjure up.
Oftentimes, it is not even just about how good of an artist you are. What makes a Coachella performance memorable is how you make your audience feel. That is where ATEEZ played the ace card. Not only were people swooning over the members' visuals and raving about their talent, but it was the mood that ATEEZ created that sealed the deal, earning them new fans from all over the world.
At Coachella, we truly understood the meaning of "8 Makes 1 Team" because ATEEZ was one that night - an unstoppable force of nature dominating the desert.
Global Sentiment Analysis
Reviews started pouring in soon after ATEEZ's set, and it was clear that ATEEZ had made their impact, and far larger than they probably anticipated. According to Google Trends, interest in ATEEZ over time peaked on April 13, the day after ATEEZ's Coachella performance. This is noteworthy because this was the highest peak in ATEEZ's entire career since their debut and, as such, can be considered the highest point of success the group has ever reached.
Kpopmap
Such a jump in popularity is unprecedented and an ideal outcome of an event as grand as Coachella. It is an outstanding platform, which is why it is the perfect place to promote one's music to a wider audience. The fact that this promotion took effect so quickly and so positively is testimony to ATEEZ's impact.
According to a sentiment analysis we conducted, we saw an overwhelmingly positive response to ATEEZ at Coachella, peaking on April 13.
Kpopmap
ATEEZ's Instagram / Kpopmap
At the time of writing, 90.6% of netizens have a positive reaction to ATEEZ at Coachella, and many are looking for more information about the group from ATINY. From "the one who did the high note" (JongHo) to "the beautiful man" (YeoSang), netizens had various nicknames for the new artists they discovered, showering them with love. In addition, the hashtag #CHELLATEEZ used by fans, currently has a reach of close to 12 million!
Kpopmap
Accordingly, this increase in reach has also translated to a higher Instagram follower count, with ATEEZ gaining 18,155 followers over the weekend and 5,941 new Spotify listeners as of April 13. The group also surpassed 2.17 billion streams on Spotify!
ATEEZ are set to perform at Coachella 2024 again on April 19, and we're expecting a marvelous show once more. With the massive crowd the group pulled last weekend, we're sure it will multiply manifold this weekend.
Are you excited for #CHELLATEEZ 2.0? Tell us on X!
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