Hyundai is currently struggling to meet the demands of the South Korean market at the moment as one of their models, the Palisade, has been high in demand.
What caused this surge of popularity? All it took was one great advertisement featuring K-Pop idol group BTS to make this happen.
South Korean news agency Joongang Ilbo reported that a total of 59,000 orders have been placed as of February 18th. The sales for the Palisades are reportedly more than the double of the expected sales figure. This has made purchasing the vehicle much more difficult for people as they may even have to wait up to ten months just to be able to make a purchase.
BTS were also seen arriving at the 2019 Grammy Awards in the vehicle as well.
You can check out the CF below!