SM Entertainment's CEO Lee SooMan has been quite busy preparing for something that has never been done before in the world of K-Pop.
The veteran music industry professional and CEO has expressed his strong intention to bring A.I technology into K-Pop as soon as it's possible during his speech in Hanoi, Vietnam on the 5th of December. He stated that A.I and V.R (virtual reality) will see an immense growth in the market very soon and be key components in establishing a virtual empire throughout the world.
He has also shared the interesting idea of creating a virtual world in homes where virtual celebrities and idols equipped with artificial intelligence can interact with people. The A.I virtual idols would look and behave in exactly the same manner as some of the real idols. He hopes to be able to provide consumers with the choice of living with A.I idols while also enjoying various different cultural contents through virtual reality.
SM Entertainment is currently focusing and investing heavily into preparations that will allow an easy A.I market transition for the company.