ARMY Demand Explanation For Lack Of Promotion For BTS World OST ‘A Brand New Day’ In China
Known as ARMY, BTS‘s fans, trended on Twitter the hashtag #ABND중국홍보누락 (Omission of Chinese promotion for ‘A Brand New Day’) after noticing that one of BTS World OST, was not being promoted fairly in China.
As the day of release for their upcoming mobile game by Net Marble, BTS World approaches, Big Hit Entertainment appeared to be promoting the various OST, ‘Dream Glow’ by JungKook, Jin and, Jimin, ‘A Brand New Day’ by V and J-Hope, and ‘All Night’ by RM and Suga through Chinese music platforms such as NetEase Cloud Music.
‘Dream Glow’ and ‘All Night’ appeared to actively promoted by the company even before the release but it was noted by fans that they did not receive any official notifications from BTS official account before the release for ‘A Brand New Day’.
Through a compilation of screenshots put together by a Chinese ARMY, it showed that fans only received notifications for ‘Dream Glow’ and ‘All Night’.
Next, they also mentioned that when ‘A Brand New Day’ was released, the main banner of the music platform was still ‘Dream Glow’. However, when ‘All Night’ was released, it was on the 1st page of music platform banner whereas ‘A Brand New Day’ could only be found at the 7th page of the sliding banner.
Fans were even more annoyed when they noticed that the music platform had an error especially when they clicked on the banner for ‘A Brand New Day’. Instead of redirecting to the page where they could listen to ‘A Brand New Day’, ‘Dream Glow’ appeared!
One fan had made a video, showing the issue on the music platform. You can take a look below.
5. The 15th, ABND banner was deleted from main page. So you have to scroll to find it(it’s 3 videos but the 1-2 videos show how you need to scroll down to find The OST album and then find ABND)
This video im posting is when u finally find ABND you don’t get ABND but DG instead pic.twitter.com/qkHpsGIZXE
— VopeIsDope • ABrandNewDay (@taepicsvids) June 24, 2019
Some fans were unhappy as they felt that the company was not treating the promotion for each member and OST fairly.
Currently, ARMY are still waiting patiently for the official feedback from Big Hit Entertainment.
BTS World is set to release world wide on June 26, 6 pm KST.
What do you think of the situation?
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