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Only the most popular and influential K-Pop celebrities become the face of South Korea's iconic soju label, Chum Churum.

There are in general, four types of Chum Churum: Chum Churum Original, Chum Churum Mild, Chum Churum Strong, and the fruity series Chum Churum Sun Hari (citron, peach, green grape, apple, grapefruit, and soda flavor).

BLACKPINK Jennie Shows Her Status As Iconic Trend Setter By Being The New Face Of Chum Churum

Lotte

Over the years only the most gorgeous and trend-setter status female celebrities have been able to represent the label. Some of them were Bae Suzy, Koo HyeSun, Lee HyoRi, and Shin MinAh.

BLACKPINK Jennie Shows Her Status As Iconic Trend Setter By Being The New Face Of Chum Churum

Lotte

BLACKPINK Jennie Shows Her Status As Iconic Trend Setter By Being The New Face Of Chum Churum

Lotte

BLACKPINK Jennie Shows Her Status As Iconic Trend Setter By Being The New Face Of Chum Churum

Lotte

BLACKPINK Jennie Shows Her Status As Iconic Trend Setter By Being The New Face Of Chum Churum

Lotte

Well, just recently, Chum Churum released three photos of the label's new face, which is BLACKPINK member Jenniewho happens to be a fashion icon and one of the world's most popular K-Pop idols in 2021.

BLACKPINK Jennie Shows Her Status As Iconic Trend Setter By Being The New Face Of Chum Churum

Lotte

BLACKPINK Jennie Shows Her Status As Iconic Trend Setter By Being The New Face Of Chum Churum

Lotte

BLACKPINK Jennie Shows Her Status As Iconic Trend Setter By Being The New Face Of Chum Churum

Lotte

 

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