The South Korean K-Pop community is currently in a huge debate about the reasons for BLACKPINK's and BTS's success at the moment.

News agency Sports Chosun recently released an article that suggests that while the YG Entertainment girl group found success through quality music, the Big Hit Entertainment boy group landed on their global success largely due to their social media activities.

BTS is an idol group that is well known to be very active on social media, especially for the purposes of communicating with their fans. However, BLACKPINK in comparison doesn't hold live streaming sessions nearly as much as BTS and neither are they as active on Twitter as BTS.

Reporter Jeong JunHwa has stated that social media plays the majority of the role that has brought success for BTS while the contents released by BLACKPINK has been the girl groups.

Many BTS fans have been taking the recent article as a hostile action towards BTS and have also criticized dragging the Big Hit Entertainment boy group in to BLACKPINK's issue once again.

BLACKPINK Success Due To Music & BTS Success Due To Social Media?

Sports Chosun

"BLACKPINK's strategy differs from BTS's.

YG Entertainment has been going against the trending methods used by many agencies and are the experts in utilizing the alternative. Ever since their days in producing BIGBANG, the agency focused their strategy on contents over communication and promotion. And by doing this, the worth and quality of their contents are of higher value. Their method is to wait and deliver one massive hit."

Do you agree with the journalist?


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Jul 31, 2020 01:50 am

BTS got so many fans and got this big coming from an almost dead company due to their music that doesn't speak about fictional love story or party like most kpop songs (not to mention they have huge participation on creating those songs that doesn't sound all the same) and the fact they also got big on social media is that their company didn't have the money to promote them as much as they should so they took the promotion on their own hands to make sure to have their dream come true, while the other come from a reach… Read more »