The results for the 2024 Overseas Hallyu Survey has been released, naming the most beloved K-Dramas of viewers from across the globe. The top 5 series consists of "Squid Game", "The Glory", "King The Land", "Crash Landing On You", and "Taxi Driver", in that order. For the third time since its release, "Squid Game" continues to dominate, earning mass-attention from audiences worldwide.

Conducted by the Ministry of Culture, Sports and Tourism, the Overseas Hallyu Survey aims to compile the data on the impact of the Hallyu wave. With a sample size of 25,000 people from over 26 countries, the survey tries it best to show an accurate representation of what types of K-Content is being consumed in different countries.

While many more amazing series have popped up over the years, "Squid Game" is still named as one of the most enjoyed K-Dramas by 9.0% of survey participants. While they're not all the same genre, they do have some similarities, and some clear cut reasons why "Squid Game" remains at the top.

 

Top Ratings And Streams

Looking at the list across the board, these series cover a variety of different themes. This includes everything from lighthearted romantic comedy to suspenseful thriller and heart-racing action.  As vastly different as they might be, they share a similarity in receiving top ratings and streams.

At their highest ratings, "Crash Landing On You" received 21.7%, "King The Land" ended on 13.8%, and "Taxi Driver" received 16% for season 1 and 21% for season 2 respectively. When it comes to the Netflix-produced shows of "Squid Game" and "The Glory", rather than percentage ratings, there are hours viewed. At its peak and according to FlixPatrol, "The Glory" reached an astonishing 124,460,000 hours viewed. But this seems pale in comparison to the 571,760,000 of "Squid Game".

Earlier, we mentioned that Squid Game was picked by 9.0% of survey respondents. The rest are as follows: "The Glory" (3.4%), "King The Land" (2.6), "Crash Landing On You" (2.2), and "Taxi Driver" (1.6). While the rest of these series are amazing in their own right, the difference between "Squid Game" still remains quite large, even three years after its release.

While these numbers don't tell the whole story, they portray these shows' mass appeal and how they naturally had the entire globe wrapped around their finger, eagerly moving from episode to episode. With a majority of these shows made available through Netflix, and "Taxi Driver" as the lone Amazon Prime Video representative, it was easy for individuals around the globe to become hooked and name them as their top series of 2023.

 

More Than Just A K-Drama

Now, we have a general idea of how well these series have done, according to stats. And while statistics might be a clear representation of these K-Dramas' success, when breaking things down, it becomes more than just the numbers. And in turn, these shows become more than just a regular, old K-Drama. In the case of "Squid Game", "The Glory", and "Taxi Driver", they certainly were not your typical K-Dramas that ended with a couple riding into the sunset towards their happily-ever-after. Instead, they erred more on the intensity of the world, how some actions are simply unforgivable, and the sheer ruthlessness of certain individuals. They introduced global audiences to a grittier, less explored side of K-Dramas that left a lasting impression on millions.

Looking over at "Crash Landing On You" and "King The Land", these two offered a totally different experience for viewers, acting as quintessential examples for your tried and true K-Drama. They had layers of depth and character development, while remaining lighthearted enough for you to witness a swoon-worthy romance, made you smile in unending laughter, and kept audiences coming back every single week.

Millions of individuals raved about these series' incredible success and how they managed to change the landscape of the K-Dramas we see today. And aside from the feel good happy endings and the idea that love is real from "Crash Landing On You" and "King The Land", they approached a myriad of real-life topics that are generally harder to talk about for any one person. "Squid Game" tackled economic disparity, "The Glory" depicted the lasting effects of bullying, and "Taxi Driver" portrayed the idea that the less fortunate can receive their due justice.

It's in these life lessons, combined with the pure entertainment factors, that make these shows so worth it.

 

The Lasting Effect Of "Squid Game"

It's no secret that Netflix's "Squid Game" became a world-renowned hit. According to data collected by Netflix, as of April 14th, 2024, "Squid Game" has received a approximately 265,200,000 total views, earning it the top spot of Netflix's Most Popular TV (Non-English) list. During its initial year of release, it became an international craze, with millions flocking to filming locations of the series, creating a boon in the tourism industry. Even the official VISIT SEOUL website curated a list of "Squid Game" filming locations that travelers could visit in Seoul.

Additionally, a pop-up playground was previously set up at Itaewon station, which ran from September 17th, 2021 until September 26th, 2021.

Many would think that the first year of global success aside, and with the amount of incredible K-Dramas that have graced our screens since, surely there would have been at least one to overtake the no. 1 spot from "Squid Game". However, going from 21.2% to 11.3%, and now 9.0% shows just how much presence the Netflix series continues to retain.

From mentions & reach to netizen sentiment, "Squid Game" remained truly relevant within such a fast-paced and ever-changing entertainment world. And while there are dips here and there, the sentiment around "Squid Game" is ultimately positive, a consensus shared by a large portion of survey respondents and the world. Although the drama's mentions and reach are on a downwards trend, it has yet to fall off completely, showing that audiences still have their tabs open to search more about "Squid Game".

Looking at it even deeper, there's many reasons for that.

 

The 'Wow' Factor

Entertainment-wise, "Squid Game" is truly a special title. As the characters participate in a series of missions in an attempt to earn a life-changing monetary prize, audiences await with bated breathe to see just who will make it out alive. Taking simple Korean games and transforming them to psychologically frightening tasks blows everything out of proportion, but creates such an inescapable  magnetic pull that you can't help but be dragged along by its explosive plot. This 'wow' factor certainly contributed to the overall success of "Squid Game" and how it became such a loved hit for three years in a row.

 

Spinoffs And Reimagined For Real Life

Even with its immense virality and worldwide influence, many probably could not foresee that it would incite others into action to replicate the hit series and create a real-life "Squid Game". One of the most notable attempts was done by popular YouTuber, Mr. Beast. Although the contestants do not carry a sense of desperation to succeed like the original characters nor is blood actually shed, the spirit of "Squid Game" is still present. This 26 minute video by the YouTuber now sits at around 600M views.

Then, just last year in 2023, Netflix tapped into the success of "Squid Game" and created "Squid Game: The Challenge". This was the official real-life rendition of the iconic series. While this was a bit more laidback like Mr. Beast's version, tensions were a little higher as the streaming giant tried its best to stay as true to the K-Drama as possible.

Outside of these, along with many other attempts to bring "Squid Game" to life, the iconic tracksuits, guard outfits, and more reached store shelves everywhere. Then when Halloween came around the corner, millions walked along the street dressed from head to toe in "Squid Game" attire, showing their enjoyment and outright affection for the show.

 

"Squid Game" Moving Forward

Considering the news about "Squid Game 2" and how it's going to drop sometime this year, it seems the craze is far from over. Rather, it will most likely receive a second wind, dominating watchlists and search engines worldwide. And even then, depending on whether or not the response for season 2 is similar or surpasses expectations, there could even be a chance that the "Squid Game" universe is expanded even further. This would pave the way for even more exploration into the "Squid Game" narrative and an expansion of an already complex story. This time next year, "Squid Game 2" could be like its predecessor and be chosen as the top K-Drama from 21.2% of survey respondents, or more.

What do you think of the results for the 2024 Overseas Hallyu Survey? Have you gone back to rewatch "Squid Game" in the past year?

Throughout the world of K-Dramas, various broadcasting stations bring numerous series to the home of fans all across the globe. One of these stations is the illustrious MBC. MBC is one of the most popular broadcasting channels, with its K-Dramas consistently placing in the best ratings list. The channel continues to deliver high-quality productions appealing to fans in South Korea and abroad. As such, MBC drama ratings rise to the very top, with many reaching record highs.

Here are the top MBC Dramas with the highest ratings since 2020!

 

1. "Knight Flower" - 18.4%

Starring Lee Hanee and Lee JongWon, the historical drama "Knight Flower" starred high in ratings and quickly reached high ratings. The drama gained even more popularity in its last weeks and reached the ratings of 18.4% with its final episode. In 2024, the drama broke the previous records held by "The Red Sleeve". The drama is available on Viki, Kocowa, Apple TV, and Prime Video.

 

2. "The Red Sleeve" - 17.4%

Among historical K-Dramas, "The Red Sleeve" was phenomenally made, filled with moments of romance and yearning that cannot be easily forgotten. Due to its massive success, it gained 17.4% ratings, making it the highest rated series among MBC K-Dramas from 2020 to 2023. Luckily for fans new and old, the K-Drama is available to watch on Rakuten Viki.

 

3. "Big Mouth" - 13.7%

"Big Mouth" made big waves during its initial run. The chemistry between Lee JongSuk and Girls' Generation's YoonA was magnificent, and combined with a compelling storyline, it became an immediate hit, reaching 13.7% ratings. The drama can be watched via streaming site Hulu.

 

4. "My Dearest (part 1 & 2)" - 12.9%

Starring NamKoong Min and Ahn EunJin, "My Dearest" gained massive success and tugged on the heartstrings of all its viewers with a total of 21 episodes. Reaching its highest rating of 12.9% with the final episodes, it puts the series as one of the most watched of MBC. "My Dearest" is currently available on Rakuten Viki and Kocowa.

 

5. "Wonderful World" - 11.4%

"Wonderful World" (2024) is a revenge and thriller drama starring Kim NamJoo and ASTRO's Cha EunWoo. The drama went viral on social media and the mysterious story caught attention. The drama peaked at 11.4% with its 9th, 11th, and 13th episodes. It started at 5.3%.

 

6. "Chief Detective 1958" - 10.1%

The retro crime drama "Chief Detective 1958" starring Lee JeHoon, Lee DongHwi, Choi WooSung, Yoon HyunSoo, and Seo EunSoo started with 10.1%. The drama started after "Wonderful World" and garnered a lot of attention to be able to start with such high ratings.

 

7. "The Veil" - 9.8%

Also starring NamKoong Min, "The Veil" kept audiences at the edge of their seats with its various twists and turns. Its captivating suspense allowed the drama to reach its highest ratings of 9.8%, landing it at number four among MBC dramas. "The Veil" is available to watch via Rakuten Viki or Kocowa.

 

8. "The Story of Park's Marriage Contract" - 9.6%

"The Story of Park's Marriage Contract" based on webtoon gained a lot of popularity. Bae InHyuk and Lee SeYoung's chemistry was amazing and the story was full of mystery so the drama gained a lot of viewers. The drama started at 5.6% and reached the highest rating of 9.6%.

 

9. "Tracer" - 9.0%

This MBC drama depicted the hard working performance of the National Tax Service. Featuring a cast with Yim SiWan, Go AhSung, Son HyunJoo, and much more, "Tracer" reached its highest rating at 9.0%, earning it the fifth spot among MBC dramas so far. "Tracer" is available on Rakuten Viki, Kocowa, and Wavve.

 

10. "The Golden Spoon" - 7.8%

"The Golden Spoon" is a webtoon-based drama that followed poor, yet studious Lee SeungCheon (BTOB's SungJae) and chaebol son Hwang TaeYong (Lee JongWon) as they switched lives during adolescence and adulthood. The drama explored the stark differences between the extremely rich and those living in poverty. While there were moments of crushing heartache, there were scenes of uplifting hope that lit up all the dark spaces in your heart. "The Golden Spoon" earned its highest ratings at 7.8% and is available on Disney+ and Hulu.

 

11. "Tomorrow" - 7.6%

While this webtoon-based drama had various moments of uplifting comedy, it also did an excellent job at exploring hard-hitting topics. This involved aspects of mental health, life after death and those left behind, as well as the will to live on. At its highest peak, "Tomorrow" earned 7.6% in ratings. This MBC K-Drama is available on streaming platform, Netflix.

 

12. "Doctor Lawyer" - 7.2%

Starring the iconic actor, So JiSub, "Doctor Lawyer" is a fusion of medical and law, providing the best of both worlds. As Han YiHan (So JiSub) searched for the truth, viewers could not help but remain by his side. With the help of its loyal viewers, the MBC drama reached its highest ratings of 7.2%, placing it at eighth on this list. "Doctor Lawyer" is currently available on Disney+ and Hulu.

 

13. "Kkondae Intern" - 7.1%

Adapted from the winning script from MBC's 2018 drama writing contest, "Kkondae Intern" follows the reversal of roles between Ka YeolChan (Park HaeJin) and Lee ManSik (Kim EungSoo). The office comedy provided viewers a reason to smile and laugh, week after week, and reached its highest ratings of 7.1%. "Kkondae Intern" is available to watch via Rakuten Viki and Kocowa.

 

14. "Dinner Mate" - 6.1%

A story of strangers to lovers, Kim HaeKyung (Song SeungHeon) and Woo DoHee (Seo JiHye) unexpectedly meet on Jeju Island. Bonding over their respective heartaches and love of food, they remain in contact and gradually fall for one another. "Dinner Mate" earned its highest ratings at 6.1% and is available to watch via streaming sites iQIYI and Prime Video.

 

15. "Find Me In Your Memory" - 5.4%

"Find Me In Your Memory" is a moving story between Lee JungHoon (Kim DongWook) and Yeo HaJin (Mun KaYoung). While the drama had its fair share of romance, it also offered moments of healing that aided broken souls everywhere. The drama earned its highest ratings at 5.4%, landing at eleventh among MBC K-Dramas. It is available to watch via Rakuten Viki and Kocowa.

 

16. "The Forbidden Marriage" - 4.9%

"The Forbidden Marriage" certainly had it all: a budding romance, a swoon-worthy second lead, a love triangle that broke your heart, and so much more. Audiences certainly agreed, sticking with the drama for every new episode, helping it reach its peak at 4.9% ratings. "The Forbidden Marriage" is available to watch on Prime Video, Rakuten Viki, and Kocowa.

 

17. "Kokdu: Season Of Deity" - 4.8%

"Kokdu: Season Of Deity" was filled with quirky characters, electrifying chemistry, and a romance that withstood the test of time. Switching between historical and modern, "Kokdu: Season Of Deity" had fans constantly coming back for more, earning 4.8% ratings. The MBC drama is made available to watch via Rakuten Viki and Wavve.

 

18. "When I Was Most Beautiful" - 4.7%

"When I Was Most Beautiful" is a heartbreaking love story featuring Oh YeJi (Im SooHyang) who is caught between brothers Seo Hwan (Ji Soo) and Seo Jin (Ha SeokJin). As they navigated feelings of love and jealousy, audiences remained glued to their seats, watching the story unfold. With the help of its dedicated viewers, the series earned 4.7% ratings, placing it at number fourteen among MBC K-Dramas. "When I Was Most Beautiful" is available to watch via Rakuten Viki and Kocowa.

 

19. "From Now On, Showtime!" - 4.6% & "The Game: Towards Zero" - 4.6%

Comedic with a touch of mystery, "From Now On, Showtime!" was able to captivate viewers with its lighthearted storyline and incredible lineup of actors. On the other hand, there was the more serious, thriller series "The Game: Towards Zero" which kept viewers shrouded in suspense. While two different genres, these series earned its highest ranking at 4.6%, tying at number fifteen among MBC K-Dramas.

Which of these MBC dramas is your favorite? Let us know in the comments!

 

Looking at the Hallyu wave, one of the first things you might notice could be the dazzling stage lights, heartrending K-Drama scenes, and the celebrities that stand at the helm. It's hard not to when they're cloaked in such extravagant charisma that you're eyes naturally fall their way. It's these qualities, and many more, that entice individuals to become interested in Korean entertainment as a whole.

But if there's one thing that the Hallyu wave has taught us, it's there's much more to the industry than the many celebrities that grace our television and computer screens. Other aspects include K-Beauty, K-Culture, and of course K-Fashion. While these stars might have an innate star aura, having the hair and the clothes of a celebrity certainly helps. And while it was difficult for international fans to replicate their favorite idol or actress' look before, it has become infinitely times easier now. There are an influx of online retailers that provide access to the hottest Korean fashion trends on the market, allowing us to become just like our favorite celebrities that pop up on our feed.

While clothing is certainly important, sometimes it's in the eyewear that brings out a series of different charms. One optical brand that has been rising in popularity is the ever popular Gentle Monster. It's become a brand known by everyone and despite its hefty price tag, many still consider purchasing a pair and adding Gentle Monster spectacles to their collection.

 

Humble Beginnings

Gentle Monster first opened its doors in 2011 by Kim HanKook. When the ideas for the brand were just coming together, he realized something significant: that much of the eyewear industry were more geared towards a Western audience. Creating Gentle Monster, he had the Korean people's face shape in mind, whose facial structures are inherently different from the Western part of the world. Using this initial desire to cater to the needs of the brand's original target market, he was able to lay down the foundations necessary to build his brand into what it is today.

 

Worldwide Acclaim

While Gentle Monster started their journey in the optical industry, they pride themselves in providing customers with a one of a kind, in-store experience. Each store across the globe is different in nature, but maintain the company's overall creative philosophy. Within its walls you'll be greeted by conceptual themes and striking designs that consistently change over time. As a customer, you'll want to revisit Gentle Monster for these brand new experiences curated by a dedicated team of designers themselves.

The CEO stated in a previous interview that he wanted to provide an exhibition-like experience to the consumer, so that "just as the products change, so do the environments in which they are presented." With this distinct concept and stylish designs, Gentle Monster was able to rise in popularity, catching the eye of celebrated celebrities.

 

Celebrity Collaborations

 

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Gentle Monster is a brand that continues to build up its presence and is recognized by various celebrities, inside and outside of K-Pop. The brand has collaborated with such stars like BLACKPINK, various members of GOT7 such as Bambam and Jackson Wang, Stray Kids' Felix, 2PM's JunHo, and so much more. It has even partnered with gaming company Blizzard to produce special eyewear in reference to the popular multi-player game, Overwatch. With ties to such high profile celebrities, Gentle Monster has become a brand of high class elegance that could very well elevate your status by wearing them alone.

 

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Gentle Monster has a large variety of different designs and styles, so it will be no trouble finding one that suits your taste. You can view these glasses through their official Instagram account and official online website. Whatever you choose, you'll be just as trendy as the hottest Korean celebrity dancing on stage or acting on screen.

Have you looked into buying something from Gentle Monster? What do you think of the brand?