SM Entertainment is celebrating its 30th anniversary with a special program on SBS called "K-Pop The Beginning: SMTOWN 30." This two-part special takes viewers through SM’s major contributions to the global K-pop industry over the past three decades.
Part One: Exploring Iconic SM Artists
Part one delves into the stories of iconic SM artists who influenced K-pop. It highlights their remarkable journeys and the impact they made on the music scene.
Part Two: The Future of K-Pop
Meanwhile, part two offers insights into SM’s unique musical universe and its vision for the future of K-pop. Fans are excited as a teaser for Part 1 has been shared on SBSNOW’s official social media. It features beloved artists BoA and SHINee’s Key as hosts, alongside captivating historical footage showcasing SM’s extraordinary legacy.
Exclusive Content During the Broadcast
Fans can look forward to a rich array of content during the broadcast. This includes:
- Live performances from the celebrated "SMTOWN Live 2025: The Culture, The Future" concert at the Gocheok Sky Dome in Seoul.
- Exhilarating performances and candid interviews.
- Exclusive behind-the-scenes footage featuring multiple generations of K-pop artists.
Mark Your Calendars!
Part 1 of this celebration airs on January 28 at 6 PM, followed by Part 2 on February 1 at 6:20 PM on SBS. SM Entertainment will also release a special commemorative album titled "2025 SMTOWN: The Culture, The Future" on February 14, celebrating this important achievement in K-pop history.
As SM Entertainment continues to lead the global music scene, this anniversary honors the past and embraces a bright future for K-pop. Join the festivities and witness the evolution of a cultural phenomenon that has touched hearts worldwide.