G-Dragon is one of the muses of the famous luxury brand, CHANEL. It was the first time the brand asked an idol to be their model and since G-Dragon, there was no one chosen among K-POP idols.
Recently, CHANEL has been called as the new company of G-Dragon because they seemed to be working harder than YG Entertainment in presenting GD's work. He has filmed a new CHANEL bag ad in Macau and the brand just could not help themselves from updating the photos.
— CHANEL (@CHANEL) June 26, 2017
Though there are a number of muses in CHANEL, they seem to show a extra special interest and love for GD. Since he can pull off such diverse styles, even those that may look like a woman's wear such as tweed jackets, the brand can widen its spectrum of designs for men by him.
Also, another huge benefit of having him as a muse is the unbelievable advertisement effect. Though the prices of the product are not cheap, the sales clearly soared high after he became the official muse.
Anyways, despite the fact that CHANNEL is fast to update his picture for their good, fans still choose CHANNEL as his 2nd company.