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A famous Chinese producer recently gave his insight about how he views the K-Pop market.

While fans may are busy being fans over their idols, industry insiders seem to be making careful observations about the market and where it is currently headed.

Billy Koh, who recently attended the 2018 Seoul International Music Fair, also stated that BTS isn't a household name yet in China, as there are a significant amount of people who have never heard of the global K-Pop superstars. He explained that there is a lot of politics involved that prevent even the record-setting idol group from reaching the mass in China. In fact, there have been many instances in the past where China banned K-Pop, preventing exposure. And such situation is definitely one that has undesirable results as China is a nation that is a goldmine for virtually every industry that exists.

More importantly, the producer stated that if K-Pop continues in its current state without making crucial changes, the scene will inevitably self-destruct.  He emphasized that while politics pose a problem for K-Pop in terms of fully penetrating the Chinese market, it is a problem that can be overcome in time. He continued on and stated that the bigger problem is within the music and the contents itself. He described K-Pop as homogenous and all the same. And while it might work at the moment, pretty soon, people will become sick of seeing the same dances and same faces all over again.

The data in China also supports his stance as there hasn't been a single K-Pop song that were considered hits in 2017.

On a final note, he added that the quality of K-Pop is still something that people should not underestimate as it is top notch and meticulously designed in comparison to pop music in China. But he also did emphasize that it is time that K-Pop introduces artists like Bruno Mars and Taylor Swift, to show the audience music that takes the mainstream to another level, instead of manufacturing thousands of similar idols who have nothing new to offer.

Do you agree with Billy Koh? Is K-Pop headed towards its own self destruction?

 

Read More : How K-Pop Aesthetics Captivate Fans

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Jun 10, 2019 04:47 pm

This guy billy koh doesnt even have a real name. How would he even know what real music is.

Does he even know how silly his name is? It doesnt even match his photo?

Guest
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Guest
Oct 5, 2018 08:03 am

he thinks by boosting and keeping KPop relevant is to introduce MORE Western or non-Koreans into the market? Ho so? The level of recognition Kpop has today equals that of if not surpasses the likes of Bruno Mars or Taylor Swift on a global level. I've followed this genre since mid 2000 when it wasn't fully in the mainstream and when Social Media and YouTube were not influencing the masses yet. I don't know where he's getting his statistics but HOMOGENEITY is what gives KPop it's strength. Back then before Social Media and YouTube were dictating "taste" in music and… Read more »

Guest
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Guest
Sep 12, 2018 07:52 am

kindie, krnb and khiphop are so underrated.So many soloists have so much more talent than some entire groups, like dean, crush, sik-k, zico, heize, iu, hoody and dpr live for example

Guest
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Guest
Sep 12, 2018 07:02 am

Kpop destroys itself by trying too hard to get to the foreign markets, by having foreign idols.
I have nothing against non-Koreans in the industry, but only every once in a while, not when half of a group consists of non-Korean (Like Twice). It takes all the original purpose of kpop, which is to aim specifically to what fits to the Korean market, with Korean culture and values. This is completely got out of hand.

Guest
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Guest
Sep 11, 2018 10:28 pm

Exactly, KPOP i s a joke

Guest
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Guest
Sep 11, 2018 10:17 am

The hallyu wave will sweep the nation if the CCP don't interfere (they will cause Xi Jingping is a xenophobe)

1125
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1125
Sep 11, 2018 08:59 am

Let's hope all chinky mongoliods go the way of their american cousins.

Guest
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Guest
Jun 10, 2019 04:48 pm
Reply to  1125

You non mongoloids always say the weirdest, bizarre things. ..creepy!