Cho PD's Innovative Music Video Style Proves His Experimental Spirit Suited To This K-Pop Era Through CG And Animation

Cho PD, the pioneer of computer graphic music videos, has been preparing a project for the past 3 years. He will share virtual world content through his plentiful experience in producing CG-based music videos.

Cho PD said, "The Korean entertainment industry will leap forward through K-Pop content that combines future digital technology. We have been preparing a K-Pop group that combines new technologies for more than three years."

He is preparing to enter the global stage with the K-Pop group project that he is producing himself, combining experimental content with a new concept. 

Due to his reputation as a pioneer in the domestic music industry for creating music videos using CG (Computer Graphics) and animation, the entertainment industry is eagerly anticipating Cho PD's new experimental K-Pop content using VFX (Visual Effects). 

Since the late 1990s, when the word 'CG' was unfamiliar, Cho PD has been an experimental artist who attracted attention for presenting music videos using creative design elements, CG, and animation. He is a producer who has attempted new music video techniques every time.

The music video of '비애 (Biae)', a track on his first album "In Stardom", which Cho PD first introduced when he debuted in the music industry in 1999, drew attention as an experimental animation music video created in collaboration with an animation professor at Rhode Island School Of Design (RISD), a prestigious U.S. design school. 

In addition, the music video for Cho PD's second album B-side "Fever" which became the starting point of the domestic Korean hip-hop revival, drew attention with unconventional CG and the extraordinary performances of YG Entertainment dancers. In 2005, he presented a music video for 'My Style' using dreamy illustrations and 3D graphics. He was thus officially invited to MIDEM, the world's largest music market held in Cannes, France.

Based on his knowledge and experience in design and marketing from his time at Parsons School in the U.S., Cho PD's music videos 'My Style', '비밀일기 (Secret Diary)', '친구여 (My Friend)', '나의 옛날이야기 (My Old Story)', which consistently incorporated new techniques and aesthetic elements into both the music and video, won several domestic music video awards in a row.

At a time when the entertainment and K-pop content market, which combines Metaverse and NFT (Non-Fungible Token), is growing rapidly, Cho PD is working hard to promote a new project by taking advantage of his experience and experimental style of incorporating IT into music.

Cho PD is currently aggressively acquiring and merging with companies in production and content-related fields, centering focus on ChoCo Entertainment, and recruiting people talented in technology and VFX video technology.

To build a convergence model with various businesses in a wide range of fields, Cho PD is forming an ecosystem that prioritizes collaboration rather than a simple investment. He is working hard to promote new projects, including domestic decacorn companies (unlisted companies with a corporate value of 10 trillion won or more) as advisors.