CJ ENM is reshaping its music business with a bold strategy. Recently, the company held an event called "Mnext: Worlds of Mnet Since 2025." This event celebrated Mnet’s 30th anniversary and unveiled plans for the future. Industry leaders like Shin Hyung-kwan and Kim Ji-won shared insights about enhancing CJ ENM’s presence in the global music market.
Global Expansion Strategy
At the core of CJ ENM’s strategy are three pillars: global multi-labels, global production studios, and global platforms. This commitment aims to expand the company’s reach and enrich the music ecosystem for artists and fans worldwide.
A key announcement was the launch of a global label. This label will connect domestic and international artists, building connections that appeal to fans worldwide. It builds on the successful K-pop nurturing model used in Japan through Rapone Entertainment, showcasing CJ ENM’s adaptability.
Collaborative Projects
Collaboration is crucial in CJ ENM’s plans. The company will launch large-scale projects like "World of Street Woman Fighter," featuring international dance crews, and "Boys Planet 2," a simultaneous production and broadcast project. These initiatives promise to captivate global audiences. Additionally, CJ ENM is partnering with Apple TV+ for an eight-part competition series titled "Kpopd" and is developing a band project to expand the global survival genre.
Upcoming Projects
Excitingly, a new Japan-Korea hip-hop project, "Unpretty Rapstar: Hip Hop Princess," is set to air in the latter half of 2025. This project will be produced by the creative teams behind the hit series "Unpretty Rapstar" and "Street Woman Fighter."
Music Creative Eco-System
CJ ENM is also dedicated to creating a Music Creative Eco-System (MCS). This system nurtures talented artists, collaborates with smaller agencies, and forges global partnerships. The goal is to foster an innovative environment that benefits both creators and fans.
Enhancing Fan Engagement
To enhance fan engagement, CJ ENM plans immersive experiences through events like KCON and the MAMA AWARDS. The global digital platform Mnet Plus will play a key role in these efforts. Kim Ji-won outlined plans to enhance Mnet Plus, focusing on K-pop content and fan communication. This includes original content and interactive features to deepen fan connections.
A beta service for "Mnet Plus Merch" will create a seamless link between online and offline commerce. This service will offer limited-edition products that resonate with fans, further solidifying their loyalty.
Conclusion
Shin Hyung-kwan emphasized CJ ENM’s commitment to showcasing its unique value in the global music market. By focusing on multi-labels, production studios, and platforms, CJ ENM is poised to redefine its music business strategy. These initiatives will lead the charge in the ever-evolving global music landscape.
