Seoul Metropolitan Government
Across the globe, mascots or characters are a hit among all ages. It’s hard to resist the appeal of animals, especially when they are designed to captivate an audience. They are actually vital components to many cities nowadays to promote proper public decorum or safety regulations.
If you have travelled to Seoul or perhaps, watched enough variety shows, you may have noticed that the city has its own representative mascot. However, you might not know that the character has made a transformation after 15 years and was revealed last February 1, 2024 at Dongdaemun Plaza. Before we begin with the introduction, let’s take a look back at their history and how he came to be.
The overarching theme behind the creation of Hechi and Soul Friends is to provide a comforting companion for the people of Seoul. The locality decided to utilize the existing character with the addition of other characters. They are primarily based on the Four Guardian Deities that preside over the four cardinal directions and seasons. Each guardian was brought to life with unique personalities and looks. Altogether they aim to bring out the spirit of Seoul by representing its hidden charms.
1. Soul Hechi
Known as the divine guardian, Hechi exudes friendliness and happiness for the people of the metropolitan. From the traditional colors of red and blue that represents South Korea, Hechi was assigned the colors of mint blue and pink for a modern take. To be more approachable, a wide smile was added. The happy go lucky icon is there to provide the comfort that many of those burned out seek.
Seoul Metropolitan Government
2. Cynical Joo
Joo is a red bird assigned as the guardian of fire, summer and the south. His assertive nature stems from being the only character that remembers the group’s past. Because of this, Joo is able to provide the group direction on their tasks. Much like among humans, there are those who are cynical to the world but it doesn’t necessarily signify as a negative trait. This characteristic allows them to feel angry for those who are mistreated or experiencing injustice.
Seoul Metropolitan Government
3. Vigorous Hou
Hou is a white tiger and is the guardian of steel autumn and the west. The premise behind his character is one who lost their power of seeing into the future. Hou is described to be adventurous, supportive and observant. The taekwondo loving character is said to represent the youth that perseveres by not backing down from a challenge and is open to try new experiences.
Seoul Metropolitan Government
4. Puppyish Young
Young is a blue dragon assigned to guard over the trees, spring and east. The puppy-like description of Young is much applicable as it also harbors a naive personality. It is no surprise that among the group of friends, Young is the most cared for.
Seoul Metropolitan Government
5. Enigmatic Moo
Moo is a black tortoise and is the guardian of water, winter and the north. Moo’s personality is an enigma even to his friends which accompanies his quiet nature. Upon losing its memory, it began enjoying the modern world and all Seoul has to offer, especially coffee. Moo represents the individuals who enjoy the bustling nature of Seoul whilst looking forward to each day.
Seoul Metropolitan Government
As of today, Hechi and Soul Friends have done numerous activities together to promote a better community and environment. They serve as lifelong companions for Seoulites through their ups and downs. If you are wondering where to see them, they are present everywhere in Seoul! From climate cards, Hangang park, the train station and Seoul events, they are there for everyone to provide comfort and positivity.
Seoul Government’s X
Seoul Government’s X
The revamp of Hechi and Soul Friends has brought an energized feel to the city of Seoul, attracting locals and foreign tourists alike. Through their Instagram and Seoul government official platforms, plans to showcase the city’s charm is underway. It is undeniable that it is worth the visit to witness the such modern change to the ever growing Seoul.
