How Did ONEUS Gain The Title "Kings Of Concepts"

Mnet

One specific, and unique, aspect of K-Pop is the fact that each group has one, or more, concepts. The Music Videos (MV) follow a storyline to tell the story of the groups as if they were characters of a fictional story. Thanks to this, fans can enjoy both the musical and visual aspects of their idols. So far, the concepts of each group have been very diverse, but it feels like the resources for new and unknown concepts are limitless. Usually, groups stick to one or two concepts to fit the musical genre of the group, but the most recent groups of the 4th and 5th generations of K-Pop are slowly breaking the standards. They come up with more and more creative storylines, and it only keeps improving the quality of both their music and visuals.

Today, let's take a look at the group called "Kings of concepts" by many. Since its debut in 2019, ONEUS got called many nicknames, but one that everyone agreed on is "Kings of concepts". Why is that? Not only musically speaking, but also through the aesthetic of their MVs, and many of their dances, ONEUS has experimented with various genres and concepts so far, and it feels like it's only the beginning.

Going back to their debut, they entered the K-Pop industry with a fantastic concept of angels, which left fans mesmerized by the beauty of the MV and the visuals of the group. You could see LeeDo with wings toward the end of the MV. The music style was regular pop, but the album did include a ballad song 'Red Thread'. You might also want to listen to the more recent remake of 'Valkyrie' in a rock version!