The results for the 2024 Overseas Hallyu Survey has been released, naming the most beloved K-Dramas of viewers from across the globe. The top 5 series consists of "Squid Game", "The Glory", "King The Land", "Crash Landing On You", and "Taxi Driver", in that order. For the third time since its release, "Squid Game" continues to dominate, earning mass-attention from audiences worldwide.

Conducted by the Ministry of Culture, Sports and Tourism, the Overseas Hallyu Survey aims to compile the data on the impact of the Hallyu wave. With a sample size of 25,000 people from over 26 countries, the survey tries it best to show an accurate representation of what types of K-Content is being consumed in different countries.

While many more amazing series have popped up over the years, "Squid Game" is still named as one of the most enjoyed K-Dramas by 9.0% of survey participants. While they're not all the same genre, they do have some similarities, and some clear cut reasons why "Squid Game" remains at the top.

 

Top Ratings And Streams

Looking at the list across the board, these series cover a variety of different themes. This includes everything from lighthearted romantic comedy to suspenseful thriller and heart-racing action.  As vastly different as they might be, they share a similarity in receiving top ratings and streams.

At their highest ratings, "Crash Landing On You" received 21.7%, "King The Land" ended on 13.8%, and "Taxi Driver" received 16% for season 1 and 21% for season 2 respectively. When it comes to the Netflix-produced shows of "Squid Game" and "The Glory", rather than percentage ratings, there are hours viewed. At its peak and according to FlixPatrol, "The Glory" reached an astonishing 124,460,000 hours viewed. But this seems pale in comparison to the 571,760,000 of "Squid Game".

Earlier, we mentioned that Squid Game was picked by 9.0% of survey respondents. The rest are as follows: "The Glory" (3.4%), "King The Land" (2.6), "Crash Landing On You" (2.2), and "Taxi Driver" (1.6). While the rest of these series are amazing in their own right, the difference between "Squid Game" still remains quite large, even three years after its release.

While these numbers don't tell the whole story, they portray these shows' mass appeal and how they naturally had the entire globe wrapped around their finger, eagerly moving from episode to episode. With a majority of these shows made available through Netflix, and "Taxi Driver" as the lone Amazon Prime Video representative, it was easy for individuals around the globe to become hooked and name them as their top series of 2023.

 

More Than Just A K-Drama

Now, we have a general idea of how well these series have done, according to stats. And while statistics might be a clear representation of these K-Dramas' success, when breaking things down, it becomes more than just the numbers. And in turn, these shows become more than just a regular, old K-Drama. In the case of "Squid Game", "The Glory", and "Taxi Driver", they certainly were not your typical K-Dramas that ended with a couple riding into the sunset towards their happily-ever-after. Instead, they erred more on the intensity of the world, how some actions are simply unforgivable, and the sheer ruthlessness of certain individuals. They introduced global audiences to a grittier, less explored side of K-Dramas that left a lasting impression on millions.

Looking over at "Crash Landing On You" and "King The Land", these two offered a totally different experience for viewers, acting as quintessential examples for your tried and true K-Drama. They had layers of depth and character development, while remaining lighthearted enough for you to witness a swoon-worthy romance, made you smile in unending laughter, and kept audiences coming back every single week.

Millions of individuals raved about these series' incredible success and how they managed to change the landscape of the K-Dramas we see today. And aside from the feel good happy endings and the idea that love is real from "Crash Landing On You" and "King The Land", they approached a myriad of real-life topics that are generally harder to talk about for any one person. "Squid Game" tackled economic disparity, "The Glory" depicted the lasting effects of bullying, and "Taxi Driver" portrayed the idea that the less fortunate can receive their due justice.

It's in these life lessons, combined with the pure entertainment factors, that make these shows so worth it.

 

The Lasting Effect Of "Squid Game"

It's no secret that Netflix's "Squid Game" became a world-renowned hit. According to data collected by Netflix, as of April 14th, 2024, "Squid Game" has received a approximately 265,200,000 total views, earning it the top spot of Netflix's Most Popular TV (Non-English) list. During its initial year of release, it became an international craze, with millions flocking to filming locations of the series, creating a boon in the tourism industry. Even the official VISIT SEOUL website curated a list of "Squid Game" filming locations that travelers could visit in Seoul.

Additionally, a pop-up playground was previously set up at Itaewon station, which ran from September 17th, 2021 until September 26th, 2021.

Many would think that the first year of global success aside, and with the amount of incredible K-Dramas that have graced our screens since, surely there would have been at least one to overtake the no. 1 spot from "Squid Game". However, going from 21.2% to 11.3%, and now 9.0% shows just how much presence the Netflix series continues to retain.

From mentions & reach to netizen sentiment, "Squid Game" remained truly relevant within such a fast-paced and ever-changing entertainment world. And while there are dips here and there, the sentiment around "Squid Game" is ultimately positive, a consensus shared by a large portion of survey respondents and the world. Although the drama's mentions and reach are on a downwards trend, it has yet to fall off completely, showing that audiences still have their tabs open to search more about "Squid Game".

Looking at it even deeper, there's many reasons for that.

 

The 'Wow' Factor

Entertainment-wise, "Squid Game" is truly a special title. As the characters participate in a series of missions in an attempt to earn a life-changing monetary prize, audiences await with bated breathe to see just who will make it out alive. Taking simple Korean games and transforming them to psychologically frightening tasks blows everything out of proportion, but creates such an inescapable  magnetic pull that you can't help but be dragged along by its explosive plot. This 'wow' factor certainly contributed to the overall success of "Squid Game" and how it became such a loved hit for three years in a row.

 

Spinoffs And Reimagined For Real Life

Even with its immense virality and worldwide influence, many probably could not foresee that it would incite others into action to replicate the hit series and create a real-life "Squid Game". One of the most notable attempts was done by popular YouTuber, Mr. Beast. Although the contestants do not carry a sense of desperation to succeed like the original characters nor is blood actually shed, the spirit of "Squid Game" is still present. This 26 minute video by the YouTuber now sits at around 600M views.

Then, just last year in 2023, Netflix tapped into the success of "Squid Game" and created "Squid Game: The Challenge". This was the official real-life rendition of the iconic series. While this was a bit more laidback like Mr. Beast's version, tensions were a little higher as the streaming giant tried its best to stay as true to the K-Drama as possible.

Outside of these, along with many other attempts to bring "Squid Game" to life, the iconic tracksuits, guard outfits, and more reached store shelves everywhere. Then when Halloween came around the corner, millions walked along the street dressed from head to toe in "Squid Game" attire, showing their enjoyment and outright affection for the show.

 

"Squid Game" Moving Forward

Considering the news about "Squid Game 2" and how it's going to drop sometime this year, it seems the craze is far from over. Rather, it will most likely receive a second wind, dominating watchlists and search engines worldwide. And even then, depending on whether or not the response for season 2 is similar or surpasses expectations, there could even be a chance that the "Squid Game" universe is expanded even further. This would pave the way for even more exploration into the "Squid Game" narrative and an expansion of an already complex story. This time next year, "Squid Game 2" could be like its predecessor and be chosen as the top K-Drama from 21.2% of survey respondents, or more.

What do you think of the results for the 2024 Overseas Hallyu Survey? Have you gone back to rewatch "Squid Game" in the past year?

Netflix has been on a hot streak of excellently produced K-Dramas. They consistently up their game, bringing on award-winning cast members, directors, and staff to produce some of the best series around. Just recently, they released the newest show to join their ever-growing catalogue of Korean entertainment: "Chicken Nugget".

This seems like a far cry from what we're used to from the streaming giant, however, the ridiculousness of it all adds to the series' novel appeal. The Netflix-produced show stars Ryu SeungRyong, Ahn JaeHong, and Kim YouJung. There are also guest appearances from notable names like Jung HoYeon, GOT7's JinYoung, and Lee JooBin.

It tells the strange, yet comedic story of how youthful and innocent Choi MinAh (Kim YouJung) transforms into a chicken nugget after entering into a strange machine. It then falls onto her father, Choi SunMan (Ryu SeungRyong) and his company's intern, Go BaekJung (Ahn JaeHong), to uncover the secrets of the machine and revert MinAh back to her human self.

Their journey is anything but ordinary and raises a lot of questions, but it's a show that will have you smirking in delight.

 

A Hilariously Comedic Duo

If the trailer was evidence enough, audiences were in store for a wildly comedic ride, all with the help of Choi SunMan and Go BaekJung. They make an amazingly quirky duo that provide you with laughter from beginning to end. Whether it's their interactions with each other or whimsical habits, there's always something to laugh about when it comes to these two.

 

Sheer Ridiculous Situations

회사 로고송 작곡해 주는 인턴사원, 채용하시겠습니까?

간주 중부터 리듬 타고 있는 나를 발견. 못하는 게 없는(뒷말 생략) 고백중이 작곡, 작사, 노래합니다. <닭강정>, 3월 15일 넷플릭스에서 스밍해 주세요. pic.twitter.com/E9a4378v6J

— Netflix Korea｜넷플릭스 코리아 (@NetflixKR) March 13, 2024

Then there comes the entire premise of "Chicken Nugget" that throws everyone for a loop. There's twists and turns at every corner that may have you scratching your head, but also keep you smiling all throughout.

From Go BaekJung's various catchy jingles to More Than Machines' staff's laughter, "Chicken Nugget" contains various situations that you would not expect from a typical Korean series. However, the strange moments serve as just the foundation of the oddly enjoyable Netflix K-Drama.

 

Uncovering A Well-Guarded Mystery

Comedy aside, there's a growing mystery that all starts with a strange machine. Although the duo of Choi SunMan and Go BaekJung start off scared and shaken up, they quickly gather their wits and dive right into the many question marks surrounding Choi MinAh's sudden transformation.

In their pursuit to change her back to human form, our unlikely duo uncover answers that have eluded human kind for decades. This mystique will have audiences curious and willing to sit through all 10 episodes to reach its final conclusion.

 

Unsuspectingly Heartfelt And Sincere

There's no denying that "Chicken Nugget" is widely bizarre and will have many people turning away within the first episode. However, there's a hidden sincerity from the Netflix series that will have you clutching your heart.

We catch a glimpse of Choi MinAh's upbringing, under the supervision of Choi SunMan. He's played both roles of a father and mother, and although he clumsily waddled his way through parenthood at times, it always resulted in precious memories of a happy family. With the ridiculous nature of "Chicken Nugget", these small instances hit you like a truck, causing you to appreciate the tender familial love that the drama presents.

"Chicken Nugget" is unusual in every sense of the word. But underneath its whimsical nature, audiences will find it held together by a looming mystery and soft tenderness that will provide an all-encompassing warmth all throughout your body.

Have you watched the entirety of "Chicken Nugget"? What did you think of the Netflix series?

With the impact of the Hallyu wave various components have naturally crept into our daily lives. From original K-Dramas on Netflix to hearing K-Pop on local radio, Hallyu has become widely accepted by millions across the globe. Apart from the entertainment aspect, we see a rise in things like K-Fashion and K-Beauty as well.

Both idols and actresses that we see on screen look absolutely stunning. Part of this is due to their naturally gorgeous visuals and the makeup that they use. They become sources of inspiration to spruce up our daily routines and look like a Korean celebrity. One simple beauty product that can be used to do so is none other than lipstick. With enough practice and the right shade, anyone can exude the same energy as an award-winning star.

Now, if you're looking to expand your beauty collection, here are 10 lipsticks used by Korean actresses that you can purchase for yourself!

 

1. Mun KaYoung - Dior Addict

Mun KaYoung is a beautiful actress, able to pull off a multitude of different roles while continuing to look good while doing so. To accomplish one of her many looks she has used Dior Addict. Coming in over 20 colors, it offers 24 hours worth of hydration and 6 hours of wear. It promises to coat your lips in the most sensational of hues. You can find it here for approximately 45 USD before taxes and shipping.

 

2. Park JiHu - Rouge Dior Limited Edition

Across multiple titles, Park JiHu is a proven standout, already taking the K-Drama world by storm. She is maturing with such awe-inspiring grace, and to add to her beauty she has used the Rouge Dior - Mitzah Limited Edition. The engraved bullet makes it special as it provides a long-lasting feeling of comfort on your lips. From the 8 colors, there is sure to be one that fits your liking — all of which can be found here for 47 USD before taxes and shipping.

 

3. Shin YeEun - Gucci Rouge À Lèvres

Ever since debut, Shin YeEun has steadily been proving her skills, gaining a multitude of love and praise. With makeup her beauty is amplified tenfold and one item she has used is the Gucci Rouge À Lèvres Matte Lipstick. It comes in over 10 variations, providing a strong, vibrant shade of color while also being soft on application. You can find it here for approximately 47 USD before taxes and shipping.

 

4. Jung HoYeon - Lancôme L'absolu Rouge Drama

Jung HoYeon's acting is immersive, allowing you to remain right in the center of the drama. Even when the cameras stop rolling, she carries an undeniable aura that takes over your entire body. For one of her many looks, she has used the Lancôme L'absolue Rouge Drama Matte Lipstick. In over 15 different shades, its bold color will add a pop to any outfit. You can find it here for 35 USD before taxes and shipping.

 

5. Seo JiHye - Laura Mercier Petal Soft Crayon

Seo JiHye turns heads whether she's on the red carpet or appearing before us on screen. To compliment one of her many looks, she's used Laura Mercier's Petal Soft Lipstick Crayon. With its nostalgic shape and over 10 colors, it feels weightless on your lips. It also offers up to 12 hours of wear and 24 hours of revitalizing hydration. You can find it here for approximately 32 USD before taxes and shipping.

 

6. Moon ChaeWon - MAC Powder Kiss Lipstick

MAC is a trusted brand with products used by millions worldwide, including talented actress Moon ChaeWon. The actress has used the MAC Powder Kiss Lipstick. It prides itself in being lightweight, as if it were a balm, and all day hydration. It comes in over 10 different colors and can be found here. Before taxes and shipping, this lipstick comes out to 26 USD.

 

7. Song HyeKyo - Guerlain KissKiss Shine Bloom

Through her performance in "The Glory", Song HyeKyo has once again proven her mastery in the realm of acting. On top of her skills, her mesmerizing visuals cause many eyes to follow her every move. In terms of lipstick, the actress has used the Guerlain KissKiss Shine Bloom. The product offers 24 hours of hydration with an unbelievable texture that simply melts onto your lips. You can find it here for 42 USD before taxes and shipping.

 

8. Esom - Phantom Volumizing Glossy Balm

Regardless of the role, Esom has provided stunning performances one after the other. She exudes a beautiful charisma that can be felt miles away. In order to enhance her visuals, she has used Hourglass' Phantom Volumizing Glossy Balm. It's a 3-in-1 hybrid which combines elements of a lip gloss, lip balm, and lipstick. Its versatility allows anyone to create a perfect look in any of its 12 shades of color. You can find it here for 36 USD before taxes and shipping.

 

9. Girl's Day's HyeRi - CHANEL Rouge Allure Ink

From idol to actress, HyeRi has become a recognizable name within Korean entertainment. Her incredible acting and personality aside, she also possess amazing visuals which has been elevated with the CHANEL Rouge Allure Ink. The matte liquid lipstick comes in over 12 different shades of color and promises to last up to 8 hours of wear. You can find it here for 45 USD before taxes and shipping.

 

10. Girls' Generation's YoonA - Estée Lauder Pure Color Creme Lipstick

YoonA recently saw mass success for her role in "King The Land". Millions were stunned by her acting and dazzling beauty. One of the lip products she used during the drama was Estée Lauder's Pure Color Creme Lipstick. In over 15 gorgeous shades of color, it offers up to 10 long hours of flawless wear. Throughout your entire use, your lips will appear smooth and plump, bringing your overall look to the next level. You can find the product here for 36 USD before taxes and shipping.

What do you think of these lipsticks? Will you add them to your beauty collection?