JYP Entertainment Labeled As Hypocrites For Buying YouTube Views For Stray Kids
While it’s no secret that K-Pop agencies and pretty much every YouTuber out there buys views to a certain degree at the right time, JYP Entertainment seems to be overdoing it at the moment.
Fans noticed something strange when they were watching Stray Kids‘ YouTube videos. The ads that showed before the actual MV was part of the MV itself. The ads were between three to four minutes long, which was basically the entire video.
But what really shows as evidence that JYP Entertainment is investing a ton in to buying ads and views the big difference in the ratio of actual views and likes of the videos. We all know that K-Pop fans wouldn’t close the window of their idol group’s MV before clicking like. Stray Kids have had quite a substantial amount of views, but had relatively lower numbers of actual likes. This potentially means that the exposure that the video is getting is very high but the people watching them may not actually be true fans or consumers of the group.
People have also pointed out that for a company that has openly criticized K-Pop singers who were caught up in sajaegi chart manipulation controversies, even going as far as demanding that the authorities thoroughly investigate into the matter, their marketing strategy doesn’t exactly show that they are genuinely playing fair either, a sign of hypocrisy.
What do you think about JYP Entertainment’s marketing tactics and buying YouTube views and ads?