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JYP vs. YG: The Standards For Selecting Idols

Park JinYoung and Yang HyunSuk are both no doubt successful CEO’s in their own individual rights, having established the largest entertainment companies in the K-Pop scene.

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What sets them apart from each other is their completely different personalities from each other, and different taste in music as well. If we listen to the artists of both JYP and YG Entertainment, it is pretty easy to tell which artists are part of which label. JYP Entertainment artists typically have a traditional K-Pop sound that is laced with R&B style vocals while most YG artists have a strong western pop-influenced sound.

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It turns out the standards that JYP and YG have when selecting idols for their entertainment labels are very different as well. JYP Entertainment places heavy emphasis on an applicant’s general vibe and personality. Park JinYoung has stated that it doesn’t matter if someone can sing well, dance well, compose well. If that person doesn’t have an approachable personality, he feels that it is not only difficult but pointless to try and work with someone like that. He believes that the process and the journey to success are more important than success itself. If someone is lacking a little bit of talent but has a great aura and vibe, he is inclined to usually help and work with that person. But the same can’t be said for the opposite case.

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YG Entertainment, on the other hand, seems to be an extreme opposite of JYP Entertainment. Not only their general sound with music but with artistic personalities as well. Yang HyunSuk himself has said that ‘JYP may place an importance in good personality as one of the qualities he looks for when selecting an idol. I am not like that. I am the complete opposite. If I were to list qualities I look for when selecting idols in the order of their importance it would be talent, hard work, and good personality. I’ve worked in the music industry for twenty years and I know a star when I see one.’ Basically, for YG, it doesn’t really matter what kind of personality an idol has, as long as they are marketable, likable, and have qualities of a star. 

 

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Photo )) JYP Entertainment’s New Boy Group “Stray Kids” Teaser Image

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KBS2’s ‘Let Me Spend the Night At Your Place’ Discover G-Dragon Fan

KBS2’s ‘Let Me Spend the Night At Your Place’, is a recent TV show that involves celebs, Kim JongMin and Lee SangMin traveling around the world and randomly asking strangers if they can be provided with lodging accommodations.

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The duo celebs recently traveled to Italy and managed to persuade one of the locals to let them sleep over. To add to the humor, they were dressed in sharp black suits despite the hot weather in order to look presentable to whoever they wanted to approach and ask to let them sleep over. After a few miserable failed attempts, they ran into a local named Martha (blonde girl with the fedora hat).

KBS2 Martha, KBS2 Martha Italy

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KBS2 Martha, KBS2 Martha Italy

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Martha happened to be a huge fan of Big Bang‘s G-Dragon. She was also a fan of South Korean and K-Pop culture as well and naturally was more open to conversation when the two celebs approached her. Her mother’s reaction is also priceless. Her facial expression before the subject of G-Dragon being mentioned and after it drastically changes from a somewhat cold blank stare to a friendly warm smile.

KBS2 Martha, KBS2 Martha Italy

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KBS2 Martha, KBS2 Italy Martha

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KBS2 Martha, KBS2 Martha Italy

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Thanks to G-Dragon, both celebs were eventually invited to Martha’s home with the consent of her mother. As they dined, Martha’s mother revealed a touching story about Martha that involved Big Bang and G-Dragon. It turned out that Martha was, in fact, suffering from polio. She also struggled with depression because of her small stature. However, after discovering Big Bang’s music, Martha was able to find comfort and rediscover her identity in society as well. She began inventing her own personal style and started to become a brighter person. 

KBS2 Martha, KBS2 Martha Italy

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Martha’s mother has expressed her gratitude to K-Pop music and especially Big Bang for transforming her daughter into a more confident and happier person. Kim JongMin and Lee SangMin eventually ended up sleeping in Martha’s room and even received a proper Italian dinner as well. 

 

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