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Korean Fashion Finds: Sundae School and When Tigers Used to Smoke

“We wanted to evoke the nostalgia of when tigers were freely roaming the streets of Seoul, smoking puffs and spliffs.” says creative director Dae Lim, a New York-bred South Korean. By ‘tigers’, he is symbolically referring to the Korean people.

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Sundae School, a Seoul-made New York-based fashion label shows us that South Korean urban street fashion is no longer behind. Anyone that tries to tell you any different doesn’t matter because this label is just simply lit. It was founded by Lim and his sister Cindy. The duo siblings were inspired by the way Korean Americans or Koreans who left overseas to study and how they experienced an ‘interplay between religion, education, and weed’. 

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Sundae School Official

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Sundae School Official

The siblings were born and raised in the posh district of Gangnam, South Korea and moved to the United States when they were still kids to study abroad. Cindy is currently an undergraduate at the University of Pennsylvania. Their ‘tiger mom’ wanted them to study well overseas and start a career with reputable jobs, a story that is probably relatable with the majority of Asian-Americans that have studied abroad at the request of their parents wish for academic excellence. What is interesting about Sundae School is that it embodies South Korean culture while at the same time incorporating a subject matter that is considered taboo in Korean society.Their latest collection also utilizes traditional Korean clothing with Western clothing patterns, notably the pinstripe. Marijuana is still illegal in the country and the consequences that follow if caught smoking or distributing it can be hefty. 

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Sundae School Official

Sundae School, Sundae School Clothing, Sundae School Fashion

Sundae School Official

Sundae School Clothing, Sundae School Fashion, Sundae School

Sundae School Official

Sundae School Clothing, Sundae School Fashion

Sundae School Official

Sundae School Fashion, Sundae School Clothing

Sundae School Official

Dae Lim’s intention at first wasn’t to make the clothing label revolve around the concept of marijuana, but after testing out a few designs with marijuana inspired themes, all of the clothing basically ended up with some part of the marijuana theme incorporated into it. Consequently, that lead to him and Cindy starting Sundae School. 

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One of our favorite picks from the first collection ‘Genesis’ includes the ‘Lit Cap’. It has little ‘spliff holes’ where you can stick in and carry around a cigarette, a joint, or whatever you smoke. 

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Sundae School Official

Sundae School ‘Lit Cap’ (White)– $39.00 

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Sundae School Official

Sundae School ‘Lit Cap’ (Black) – $39.00

 

The ‘See-Through Seoul’ denim jacket is by far our most favorite in the first collection. It also seems like a good choice of outfit for a rainy day as well. 

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Sundae School Official

Sundae School ‘See-Through Seoul’ Jacket – $285.00

Sundae School ‘Tin Box’ – $24.00

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Sundae School Official

 

This outfit is amazing in so many ways. For starters, its design is badass to the max. The reinterpretation of the traditional Korean clothing ‘hanbok’ is brilliant and it even has an inner pocket to hold cigarettes, blunts, or whatever you smoke.

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Sundae School Official

Sundae School ‘PinBok Top’ – $280.00

Sundae School ‘PinBok Bottom’ – $180.00

 

And there is even a velvet version of it as well.

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Sundae School Official

Sundae School ‘Blue Velvet Top’ – $270.00

Sundae School ‘Blue Velvet Bottom’ – $180.00

 

And the most beautiful piece we’ve seen in a long time from fashion these days is Sundae School’s ‘Doorumagi Coat’. It is simply just stunning and the juxtaposition of traditional Korean clothing and modern streetwear couldn’t have been done better than this.

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Sundae School Clothing, Sundae School Fashion, Sundae School

Sundae School Official

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Sundae School is most definitely a clothing label to keep an eye on. Their counterculture urban aesthetics and concepts combined with traditional Korean elements are helping to further shape the identity of Asian street culture. We very much hope to see more of them soon in the near future.

More information and products are available on their official homepage.

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Sundae School Official

 

Must Read : Korean Fashion Finds: 3 Trending Themes For F/W 2017

Korean Fashion Finds: Carhartt WIP Korea F/W Season

Carhartt WIP is pretty much in many ways a brand that represents a large portion of South Korean street fashion. It is worn like uniforms by the mass and because it is loved by Koreans so much, it can be confusing at times to remember that its roots actually stem back to American traditional workwear. 

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This year’s fall collection channels Soviet youth visuals that utilize nylon, corduroy, and lambswool. The color palette mainly consists of neutral tone and shades of black, white,  beige, maroon, and navy.

Carhartt WIP Korea 2017

Carhartt WIP Korea Official

Carhartt WIP Korea 2017

Carhartt WIP Korea Official

 

Hooded wool cardigans and aviator jackets in shades of beige and light brown bring a nice warm tone to the cool season. The jackets above are not yet available online but most likely will be soon when the fall season hits further. 

Carhartt WIP Korea 2017

Carhartt WIP Korea Official

To get both function and pleasing aesthetics, the JOANN LINER Jacket has you covered and comes in two colors. It keeps the heat in while also being light-weight.  Carhartt’s signature logo is embroidered on the upper left chest.

Carhartt WIP Korea 2017

Carhartt WIP Korea Official

Carhartt WIP W JOANN LINER JACKET – 168,000 won 

 

Carhartt WIP Korea 2017

Carhartt WIP Korea Official

Knits are a must during the fall season. They are perfect for chilly mornings as you take a sip of your coffee. Layering them with a shirt underneath is also a classic look that never goes out of style. 

Carhartt WIP Korea 2017

Carhartt WIP Korea Official

Carhartt WIP W KALEVA SWEATER – 138,000 won

 

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Carhartt WIP Korea 2017

Carhartt WIP Korea Official

Carhartt’s overalls are just adorable. They also come in beautiful shades of creamy ivory white, black, denim, and brown. As the model above demonstrates, it’s a great piece of clothing to have in your wardrobe for a cute urban look for a casual day outside for a walk.

Carhartt WIP Korea 2017

Carhartt WIP Korea Official

Carhartt WIP W BIB OVERALL – 178,000 won ~198,000 won

 

Carhartt WIP Korea 2017

Carhartt WIP Korea Official

Carhartt WIP Korea 2017

Carhartt WIP Korea Official

Carhartt WIP W L/S TIPTON T-SHIRT – 78,000 won

 

Carhartt WIP Korea 2017

Carhartt WIP Korea Official

Carhartt WIP Korea 2017

Carhartt WIP Korea Official

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All products are limited and given the brand’s reputation, most of the hot items are likely to be sold out quickly. You can visit their official website for more products and information.

 

Must Read : Korean Fashion Finds: 3 Trending Themes For F/W 2017

Korean Fashion Finds: The Fashion Behind SunMi’s “Gashina”

While the disbandment of Wonder Girls definitely let us down, we’ll admit that we’re totally in love with SunMi‘s solo work – especially her new song, “Gashina”! 

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One of the ultimate babes of K-Pop, you can always rely on SunMi to give us some serious fashion and beauty inspo with every new music video she comes out with, and the ultra-vibrant, feminine-with-an-attitude concept of her latest comeback is no different. She’s the queen of looks!

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For this week’s Korean Fashion Finds, we’re going behind some of our favorite designer items from “Gashina.” Be warned – it’s going to be a droolfest!

Must Read : HyunA And SunMi Have Something In Common?

 

First up, we’re going to check out items SunMi wore from US streetwear brand UNIF‘s collaboration with Japanese supermodel Kiko Mizuhara.

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In a promotional still from the music video, you can get a closer look at the shirt, which is made from a ribbed, sweater material. The pastel stripe pattern and the embroidered butterfly design give a nod to the babydoll style of the mid-to-late 90s, and we love the way her bright pink blush and sky blue shadow add even more playfulness to the full look.

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The t-shirt is actually a part of Japanese supermodel Kiko Mizuhara’s collaboration collection with streetwear brand UNIF. The Kiko X UNIF Frost Top might be currently sold out through the brand, but internet savvy fashionistas can easily find the top through various third party online stores.

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UNIF

However, one item that’s still available through the line is the ultra-slinky Kiko x UNIF Butterfly Mini Dress, which SunMi literally rolls around in during another scene of the music video.

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The style gives the LBD a very retro upgrade with adorable butterfly detail on the straps. Get it while it’s haute!

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UNIF

Kiko X UNIF Butterfly Mini Dress

 

Next up, we have SunMi’s all-red look centered around a beautiful sailor-inspired dress, designed by Korean fashion label The Centaur.

GIF

Similar to SunMi’s “Full Moon” music video, the outfit is very romantic, lacy, and full of monochromatic drama. It’s a little bit flamenco, a little bit storybook, and a whole lot of glamour, making it one of our favorite looks from the video.

sunmi fashion, sunmi style, gashina designer fashion, gashina fashion, gashina syle, kpop 2017, kpop fashion 2017, kpop style 2017

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The dress is called The Quite Lady Dress and is one of the highlight items of their S/S 2017 collection. Double-breasted and embroidered with ranchero-style roses, it was one of Seoul Fashion Week’s most coveted items, seen on many Korean celebrities, include the equally fashionable Krystal of f(x).

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The Centaur

The Centaur Quite Lady Dress – Red

 

For our last look, we’re going to look at SunMi’s simple yet unconventional skirt look, finished off with a Swarovski crystal necklace and a pleated skirt from Jeremy Scott.

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In a still from the music video, we get a closer look at the entire outfit. To balance out the loud design of the skirt, SunMi wears a simple black tank and silver jewelry. To emphasize the block color look (and to add an element of fun), she wears deep red lipstick in a similar shade to what the face on her skirt is wearing.

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To those of you familiar with American designer Jeremy Scott, it should be no surprise that the skirt was one of his designs. The Jeremy Scott Face Print Pleated Skirt reminds us very much of the loud styles he put 2NE1 in for their “New Evolution World Tour,” where he served as the girls’ costume designer.

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FarFetch

Jeremy Scott Face Print Pleated Skirt

We are also huge fans of SunMi’s ultra-glam statement necklace, Swarovski’s Fit Crystal Choker, which was paired with a few other silver chokers of similar designs to create a mixed media texture to the look. 

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Swarovski

Swarovski Fit Choker – Palladium Plating