Korean Media Notices How Big Hit Did Not Use BTS’s Popularity To Promote TXT And Vice Versa
On Mar. 3, TXT debuted with their debut album “The Dream Chapter: STAR” and title track ‘CROWN’.
TXT is well-known by many K-Pop fans even before their debut as they are the group that debuted after BTS since they are from the same company. They received many nicknames from Korean media such as ‘The Next BTS’ or ‘The Group That Dreams To Become BTS’.
However, one particular Korean media pointed out that for the press releases sent out by Big Hit Entertainment, they had not once use BTS to promote the new rookie group unlike some other companies.
The reporter mentioned how prior to a rookie group’s debut, most companies would use their existing artists to promote their upcoming idols. For example, YG Entertainment made a reality show for their trainees and during that time BLACKPINK made a special appearance in one of the episodes.
Continuing from the article, the reporter emphasised on how Big Hit Entertainment was making sure that the debut for TXT was coherent and that they did not try to use BTS’s fame.
Fans were also happy to see the way Big Hit handles the debut for TXT.
Are you please as well?