K-Pop Idol Group Brand Reputation Index Ranking For July 2018
If you’re interested in the best selling K-Pop idol group at the moment, look no further. The data provided by the Korean Brand Reputation Center shows how much influence an idol has on K-Pop consumers.
For the month of July, BLACKPINK dethroned BTS as the number one most marketable K-Pop idol group. However, the two groups did come in very close but the former seems to have gained the upper hand with their recent comeback and activities. Given that BTS will be releasing their own comeback Love Yourself: Answer in August, it is likely they may retake the number one spot in a matter of weeks.
Chart evaluations are based on four categories, (from the left) participation, media, communication, and community.
3 Wanna One
8 Red Velvet