LINE FRIENDS Teams Up With Illumination’s MINIONS To Globally Drop The “MINIONS X BROWN & FRIENDS” Collection

LINE FRIENDS, one of the world’s fastest-growing global character brands, announced that it has collaborated with Illumination and Universal Brand Development to unveil the “MINIONS X BROWN & FRIENDS” collection — inspired by the beloved MINIONS from the most successful animated franchise of all time.

The collaboration gets more exciting as LINE FRIENDS released a video of the MINIONS mischievous takeover of BROWN & FRIENDS’ 10^th anniversary celebration. MINIONS’ Stuart, Kevin and Bob surprise BROWN and SALLY with gifts that reflect each of their larger-than-life personalities. The reaction among Millennials and Generation Z fans worldwide had immediately gone viral after seeing BROWN and SALLY dressed in hip outfits of MINIONS’ signature overalls and goggles.

Launched as part of the collaboration between these two powerhouse brands, the MINIONS X BROWN & FRIENDS collection consists of essential fashion and tech accessories ranging from AirPods cases to phone grips to canvas tote bags, as well as to golf accessories and camping gear. Collection items are anticipated to hit a record-breaking sellout worldwide.

LINE FRIENDS

The MINIONS X BROWN & FRIENDS collection is available for global purchase on the official on- and offline stores of LINE FRIENDS in countries and regions including Korea, the U.S., Japan, and China, from July 22. LINE FRIENDS is also slated to drop big surprises of digital contents, including LINE messenger stickers and Instagram AR GIFs for this collaboration, sparking viral sensation among Millennials and Generation Z.

LINE FRIENDS

“With our unrivaled creative capabilities, LINE FRIENDS once again captures the hearts of Millennials and Generation Z across the world with this collection jointly collaborated with long-standing partners Universal Brand Development and Illumination,” said LINE FRIENDS. “We anticipate that this phenomenal collaboration between BROWN & FRIENDS, originally created for use as LINE messenger stickers, and the beloved MINIONS will stir up fun and excitement for fans worldwide.”

For additional details of the collection items, please see the "MINIONS X BROWN & FRIENDS" teaser video below.