Calling all fashionistas, brace yourselves for what could be one of the hottest fashion collaboration this year for South Korea.
2017 has been quite interesting so far in the global fashion world as we’ve seen a few trendy collaborations, notably Supreme X Louis Vuitton, Vetements X Levi’s, Ugg X Jeremy Scott, Rihanna X Chopard, Chrome Hearts X Bella Hadid, and so on. And it appears that New York based designer Jill Stuart’s South Korean branch ‘Jill by Jill Stuart’ will be collaborating with the Lotte Confectionery Company. It has been reported that the fashion label will be incorporating the visuals of Lotte’s “Jaws” bar, a traditional ice cream that has been around in South Korea for almost forever, in to a few of their releases. While it may seem like an odd combination, there’s no denying that the fashion label has an eye for trendy visuals and a mind for innovative marketing. Most people, especially South Koreans, would agree that the upcoming collaboration is not only brilliant in the sense that two entities that seem unlikely to connect exhibit a surprisingly good visual chemistry, but also because it nostalgically captures the essence of South Korea’s favorite classic snack brand.
The 'Jaws' bar is manufactured by Lotte Confectionery Company. It was first released into the market in 1983. If you ask any South Korean about it, most of them would tell you about the memories it brings them.
The popularity only increased after the Lotte Confectionery Company began manufacturing different versions of their beloved product. They even began releasing a version of the ice cream where you can indulge yourself through a cup. Quite the perfect type of snack while relaxing on your couch while watching a movie, don't you think?
The time to say good-bye to summer is near. While it may be a relief for some and sorrow for others, it doesn't mean you have to end the season without style. In fact, the basic t-shirt has summer chic written all over it, and is perfect for a cute daily look or pool parties.
For a boxier fit on the sleeves with a meticulous cut-out feature with ribbons on the sides.
There is also a red and white striped short sleeve t-shirt with a loose boxy fit for both comfort and a modern nautical look. The piece also comes in blue.
And to finish, the classic striped button-up shirt comes in blue with two small 'Jaws' bars on the upper left chest.
The collaborative pieces will be available exclusively through LF Mall online.