Netizens Like The Way "Lovestruck In The City" Has Product Placements

"Lovestruck In The City" has an original way to have ppl.

Laure, Kpopmap Editor
3 min to read · Published : Feb 18, 2021

Netizens Like The Way "Lovestruck In The City" Has Product Placements

KakaoTV

On an online community, netizens have been talking about the interesting way the KakaoTV web drama "Lovestruck in the City" has been doing product placements.

"Lovestruck in the City" is a romance web drama of KakaoTV released at the same time on Netflix. It tells the real love stories of young people living intensely in a complicated city where you are not revealing your true self. Ji ChangWook, Kim JiWon, Kim MinSeok, Ryu KyungSoo, and So JooYeon are the lead actors of this drama. Also, SHINee's MinHo made a special appearance and was the lead actor of the special extra episode. The drama just ended.

KakaoTV

If you have watched the drama, you would know that the concept is quite unique with the fake documentary theme. The characters are interviewed for a documentary during the episodes to give their opinions on several dating issues. They talk looking at the camera and do product placements.

You can't miss their product placements as they are literally openly doing it, with the camera zooming, and the world "PPL" seen on screen.

Here are some examples.

Asking companies to contact them for product placements in the subtitles

Netflix

Writing PPL everywhere even on sweaters

Netflix

The production team is explaining to the character how to do a product placement

Netflix

In this scene, the lead character is doing an obvious product placement for hot chocolate.

Netizens commented that they preferred this way of doing product placements and that it was better than pretending to be naturally showing the products. Some people also found this format funny and cute.

Some also shared that they would be afraid that it would cut the flow and rather have it in a special teaser or have it all during ad time.