Emerging from the vibrant K-Pop scene, NEWBEAT is a seven-member boy group under Bit Interactive. The group consists of Park Min-seok, Hong Min-seong, Jeon Yeo-jeong, Choi Seo-hyun, Kim Tae-yang, Jo Yoon-hoo, and Kim Ri-woo. Each member brings unique charm and talent, captivating fans with their dynamic performances and relatable themes.
On October 12, NEWBEAT released their second pre-release track, ‘HICCUPS,’ from their eagerly awaited first full album, ‘RAW AND RAD.’ This track is accompanied by a visually stunning music video that highlights their artistic vision and collective energy.
‘HICCUPS’ is more than just a catchy tune. It explores the personal development challenges that young individuals face. The song’s infectious hook and unique beats symbolize the ups and downs of growth, represented through the concept of hiccups. This theme resonates deeply, especially following their first pre-release track, ‘JeLLo,’ which focused on revealing hidden strengths. ‘HICCUPS’ encourages listeners to reflect on pushing personal limits and the growth that comes from overcoming life’s conflicts.
The music video for ‘HICCUPS’ is a visual feast, blending trendy and retro aesthetics that enhance the song’s appeal. Directed by Yoon Seung-rim, known for his work with popular groups like Aespa and IVE, the video captures NEWBEAT’s distinctive performance style and fresh visuals. Fans have praised the artistic flair and visual storytelling that reflect the group’s individuality.
As the countdown to their official debut on October 24 approaches, anticipation is building. NEWBEAT will launch ‘RAW AND RAD’ and follow it with a global debut show titled ‘Drop the NEWBEAT’ at 8 PM, streamed live on Mnet and M2’s YouTube channels. This innovative approach to debuting, combined with their recent domestic and international busking tours, has helped the group cultivate a dedicated global fanbase even before their official launch.
With their engaging sound and innovative visuals, NEWBEAT is poised to make a significant impact on the K-Pop landscape. Fans can look forward to experiencing their journey of growth and artistry as they continue to push boundaries and redefine what it means to be a boy group in today’s music industry.
Key Highlights:
- Group Members: Park Min-seok, Hong Min-seong, Jeon Yeo-jeong, Choi Seo-hyun, Kim Tae-yang, Jo Yoon-hoo, Kim Ri-woo.
- Latest Track: ‘HICCUPS’ explores personal growth and challenges.
- Music Video: A blend of trendy and retro aesthetics directed by Yoon Seung-rim.
- Official Debut: Set for October 24 with a global show streamed live.
In summary, NEWBEAT is not just another K-Pop boy group. They are redefining the genre with their innovative sound and visuals. As they embark on this exciting journey, fans can expect to see how they continue to grow and inspire.