Actor Park SeoJoon and IU are currently models for a Korean soju brand. They filmed the brand's spring commercial together. On April 20th, the long version of the ad was released.
In the advertisement, both are in a natural setting, sitting nearby the water on a nice wooden bench. They are enjoying the spring wind. The clothing concept seems to be pureness and freshness, both are wearing soft colors (sky blue and white) and have a light makeup.
Park SeoJoon and IU are acting as lovers-to-be who are not close to each other yet. Both have a crush but don't know how to talk to each other. Sincerity and awkwardness are central in the video.
Fans commented how both look sweet together, how the ad looks like a drama, how pretty IU looks, etc.
The poster is also released!
What do you think of their chemistry?