In the bustling heart of Seoul, a unique celebration unfolds as PLAVE, the sensational virtual idol group, marks its first anniversary with the launch of a pop-up store, "WAY 4 LUV." From March 1st to March 17th, fans can immerse themselves in the world of PLAVE at EPIC SEOUL, a newly crafted space on the 5th floor of The Hyundai Seoul. This event not only commemorates PLAVE's year of groundbreaking achievements but also introduces EPIC SEOUL’s first-ever pop-up store, blending merchandise displays with customer lounge areas to create a holistic fan experience.
The pop-up store, themed aroun
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