Reasons Why TWICE’s Success In Japan Confirms They Are One Of Top Idol Groups In Asia
When you see the commercial success of TWICE in Japan, it’s so astonishing that it’s hard to even put it in words.
There are some derogating remarks from others, saying that its success comes from Japanese members in the group but I think there’s more than that.
Let’s find out why their continuous success in Japan can be numerously beneficial for them and makes TWICE, one of the top idols in Asia.
First, not only will the accomplishments in Japan make them even more popular in Japan but it can also solidify their popularity in Korea as well.
Since being successful in the Japanese market proves that the group has a higher chance of success in other Asian markets which becomes evident for Koreans that the group has become one of the top K-Pop idols in Asia.
Their accomplishments in Japan indisputably puts them in a higher position as a world-class K-Pop group and it seems that they will be staying in that position for a long time.
Moreover, their success is not limited to the group’s music. They have localized themselves well in Japan and were well accepted by the Japanese public without losing their identity as Korean idols.
They kept their color and charm as a K-Pop group while they adjust their style of promotion to fit in Japan which allows for them to have two colors that fit in both countries.
TWICE’s success case can be a good example for other girl groups that are planning on international promotion.
The featured review is based on K-Pop girl group blogger, ‘Hwarang’ in Korea. Hwarang covers various K-Pop girl group stories in a fan’s perspective. All copyrights for the translated material of the content is reserved by Kpopmap and will take responsibility for any issues caused by the content.