The world changes at a rapid pace these days, especially within the K-Pop music industry. One second, someone is the hottest artist dominating the charts, but only to be overshadowed by other popular groups that continuously compete for the top positions on the charts.
But given the very nature of how K-Pop idol groups are made, almost in a way that a factory mass produces products and moves on to the next, it’s the reality of how the industry works.
SHINee member Key recently appeared on JTBC‘s ‘Give Me a Meal on November 14th, expressing his discomfort at the way things are in K-Pop’s music business, stating that he envied the times where his seniors, H.O.T, were active in.
“The times that we live in, there’s no such thing as a hit song that continues to remain a hit for the next couple of years to come. Everything changes at a rapid pace. The longest that a song stays as a hit these days is around three weeks. Everything changes within the blink of an eye.”