Global superstars BTS are definitely any company's dream marketing ambassadors. If BTS are seen anywhere near a product, there's a good chance that ARMY will soon become active consumers of it.
Snickers seem to know this as they were more than happy to see J-Hope laying down in a giant pile of Snickers chocolate bars.
Butterfingers apparently had something to say about this.
Snickers responded by saying that BTS made the right decision to choose them over Butterfingers.