SM Entertainment will be participating in “Consumer Electronics Show 2017 (CES 2017)” that’ll take place in Las Vegas on 5th-8th.
They will be having a SM only exhibition hall on the second floor of Sands Expo, with the theme of “Lifestyle with Celebrities”. SM will announce “Wyth Prototype Concept” that mixed celebrity and AI. They hope to find device and service platform companies that will collaborate with them, with SM providing the celebrity, content, and device designs.
In this exhibition, SK C&C Watson based “Aibril Wyth Watson” and “Celebrity AI Assistant (Speaker)” mode that was combined with celebrity contents will also be showcased. "Celebrity AI Assistant" used voice recordings of various SM artists such as EXO and SNSD. Prototype can only be used in English, and its usages include telling the weather, schedule management, playing music, and even simple conversations.
With this chance, SM Entertainment hopes for more collaborations with global companies. They will reveal the product concepts of "Wyth AI Assistant" step by step starting with this exhibition.