There have been many theories and arguments made by several journalists and fans on how K-Pop idol group BTS were able to achieve ground-breaking success in K-Pop history.
Among them, international K-Pop columnist Herman Tamar was one who gave readers an insight into both the US and K-Pop music market to help better understand how BTS were able to be at the right place at the right time to become the global stars that they are today.
If we think about Western pop music, there’s a plethora of great music in different genres, some of which are on another level in comparison to average K-Pop music. But what the Western music scene seems to lack at the moment, according to Tamar, is the lack of messages of substance being shared between the artists and fans.
The columnist stated that pop music in the west isn’t in the best place that it could be in, especially in the US. since not many young pop stars reach out to fans with messages that they want to share.
In regards to the question of what made BTS so successful, Tamar suggested that the success in question shouldn’t be focused on just BTS alone, but rather both BTS and K-Pop, because without each other, neither would have gained what has been gained in the past couple of years.
While there’s also potential for other groups to see the same level of success that BTS has had in the future, Tamar also noted that the odds were high as she views it as an exceptional case within the K-Pop scene. If we think about the astronomical figures that K-Pop agencies invest into their idol groups in hopes of making them into world stars along with the manpower that goes into the production of the music and visuals, one would think that it would have been enough to be on par with BTS. But the reality is that there simply hasn’t been any other groups like them, which makes the suggestion of BTS being successful largely due to the fact that they were at the right place at the right time seem like the most plausible reason to explain their success. To say it was luck, although no one wants to hear it, isn’t necessarily the worst way to justify it.
And because Western music listeners tend to place more emphasis on originality, or even the illusion of it at times, K-Pop agencies certainly must adapt to this concept to fully maximize the momentum K-Pop has at the moment globally.