Red Velvet's Instagram

Climate change is growing to be a larger risk to the planet than ever before. The fashion industry, now more than ever, is realizing its role in protecting the planet and the environment. More and more brands are stepping up their sustainable fashion game but those at the forefront of the upcycling movement are small or independent businesses. 

Would you believe it if we told you that most of the outfits from Red Velvet's music video for 'Queendom' were upcycled? For readers who might not be aware of the term, "upcycling" refers to the process of reusing old material and making something entirely new and of higher quality from the same. 

Sustainable Fashion Is The Newest Trend In K-Pop: Check Out The Brand That Made Red Velvet's Dresses For "Queendom"

SM Entertainment

The skirt Irene is wearing in the above screen capture is an upcycled denim skirt made from old jeans.

Sustainable Fashion Is The Newest Trend In K-Pop: Check Out The Brand That Made Red Velvet's Dresses For "Queendom"

YeRi's Instagram

YeRi is wearing a denim upcycled bustier paired with a zigzag denim upcycled patchwork skirt.

Sustainable Fashion Is The Newest Trend In K-Pop: Check Out The Brand That Made Red Velvet's Dresses For "Queendom"

Joy's Instagram

Joy's outfit is a custom "Andy’s Neighborhood" ribbon dress made from deadstock fabric. 

The designer for all these outfits is a brand called "POPSIZ" with the tagline, "Wear Clothes That Matter". You can follow them on Instagram here.

 
 
 
 
 
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A post shared by popsiz (@popsiiz)

You can shop their entire line here. Nothing is cooler than saving the planet and sustainable fashion is definitely a step in the right direction. 

 

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Responsible consumption
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Responsible consumption
Sep 15, 2021 08:17 pm

Yes - upcycling is needs more attention. Always imagine multiple uses for something when buying nad before throwing it away.
More importantly, only buy something you need, not just because you feel like it. Overconsumption is the biggest cause of environmental damage because it causes the long chain of over usage of fuel, packaging - everything.