The 14 Hottest K-Pop Beauty Trends
We can all agree that the world of K-Pop beauty is continually changing, but there are certain trends that seem to stand the test of time. Our favorite K-Pop idols are always on point with their hair and makeup, and they’re never afraid to try something new or stick to what works. From new product launches to tips and techniques that have been around for several seasons, we’ve got the 14 hottest K-Pop beauty trends to inspire you.
1. Thin, Separated Lashes
Dense, full false lashes are a thing of the past in K-Beauty culture. The latest lash trend is much more low-key… more delicate, natural-looking lashes. The look is sparser, curled, and separated, with an even coating of mascara to give a wide-eyed, innocent look.
2. Customized Skin Care
Sheet masks have always been popular in Korea, but skincare brands are getting even more inventive with sheet masks that allow you to customize your routine. Both men and women are loving the new trend that allows you to pair up two different masks -one for the top and another one for the bottom half of your face. Unique, gel sheet masks for oily, clogged skin are popping up all over, too. Customized skincare is a trend we can all get behind!
3. Hot Pink Matte Lips
Glossy lips are the trend in the US right now, but matte is the look to go for in K-Pop beauty. Koreans are going for a fuller, more voluminous lip lately, along with matte, velvety lipsticks in bright, hot pink shades. Keep the look modern with crisp lines, and you’ll be right on point.
4. Velvet is the New Hot Word in K-Pop Beauty
Velvety textures are becoming the next big thing in K-beauty… whether it’s makeup or skincare. There’s a significant shift toward velvety textures that imply a luxurious and delightful experience, such as cloud-like facial cleansers and melt away sheet masks.
5. Clean Beauty
The clean beauty trend is sweeping the globe, and K-Pop beauty is no exception. More and more vegan, fragrance-free, all-natural formulas are being introduced. Although clean beauty is used as nothing more than a marketing tactic by some companies, it seems like K-Beauty brands are taking the trend more seriously. It’s probably due to consumer demand for more sensitive skin-friendly beauty products and the rising levels of pollution throughout Korea.
6. Glass Skin
Glass skin has been the leading trend in Korean beauty for a while now, and it shows no signs of slowing down anytime soon. Glass skin is skin that is ultra-smooth and mega-moisturized to make it look like glass. Every K-Pop star has their own secrets to get the look, but they all agree that achieving glass skin requires dedication and meticulous skin care. Follow the steps in the perfect Korean skincare routine to get the look.
7. Match It Up
One of the hottest K-Pop beauty trends out there right now is matching up the color of your hair, brows, eyeshadow, and lips. We’re talking fuchsia, pink, or blue hair, brows, and makeup. There’s no natural hair color to be found anywhere in the K-Pop beauty scene! It may take some guts to pull this look off, but there’s no doubt it looks hot on our favorite stars.
8. Colored Contacts
Natural eye colors are so boring. Our favorite stars are wearing colored contacts in vivid shades of green, violet, and blue. And why stick to just one color when you wear two? You can even match your eyes to the color of your hair.
Pigtails are a super cute look that seems to come and go. You’re never too old for pigtails! Braided or not, high or low, we love them either way. Spice girl buns are a fun variation of the pigtail look, and you’re never too old for them either.
10. Jewels Under the Eyes
Lots of K-Pop stars are rocking gems under their eyes lately. It’s such a pretty look for special occasions, and it makes your eyes look super pouty.
11. Shades of Coral
Shades of coral are everywhere right now, especially for lips and cheeks. Many Korean makeup artists are even coming out with their own variations of the shade. It’s probably no coincidence that a shade called Living Coral was the Pantone Color of the Year for 2019.
Coral also seems to be an especially flattering shade on Korean complexions. Many are going completely coral by using variations of the color on their eyes, lips, and cheeks in the same look. For the favored puppy dog eyes look, try sweeping the color downward at the outer corners. Or, to achieve a bright, youthful look, focus coral blush on the apples of the cheeks.
12. Acid Skin Care
Chemical exfoliants have the reputation for being harsh on the skin, but we’re seeing acids like AHAs and PHAs showing up more and more in skin care products due to popular demand. K-beauty brands are making a real effort to educate consumers on how to use them properly, and they’re coming out with a lot of innovative and relatively inexpensive options to try.
13. Gradient Lips
Gradient lips are super sexy, and all the stars are rocking them right now. What you’re going for is that “I just ate a bright red popsicle look.” You don’t have to stick to red either… we’ve seen the gradient look pulled off in purple, pink, and even blue tones.
14. You Gotta Love Glitter
And last but not least… glitter… lots of glitter. Stars are wearing glitter on the eyes, lips, and nails (just not all at once). And there’s no doubt it’s eye-catching. Keep the look subtle for daytime by sticking to a glitter nail polish, but don’t be afraid to rock glittery eyes or lips for night time.
Some of these trends are a little out there for every day but don’t that stop you from being inspired to try something new. Tone the look down for every day or go all out at night. Either way, the latest K-Pop beauty trends are something to get excited about!