Due to the chance to show what they’ve got as an idol group through Produce 101, NU’EST can’t be focused anymore than before. TV programs, internet programs, as well as advertisement companies have their eyes on the members and the public as well, have high interest on them.
NU’EST, though they had fans before, weren’t called a successful group. They had a number of fans abroad, but they weren’t so popular inside Korea. However after they have shown what talents and charms they’ve got, a lot of people came to be interested and started cheering for them.
The advertisement industry, one of the most sensitive industry on popularity and fashion, chose NU’EST member as their new wave. Kim JongHyun (a.k.a JR) and Choi MinKi (a.k.a Ren) were picked as the new model of a famous cosmetic brand. The two had shown a clean flawless skin even after having no sleep and harsh practices, and this seemed to be the reason why they were chosen aside from their popularity.
The cosmetic brand has a reputation of having the fashionable models like HyunBin, Park BoGum and Lee JongSuk. The two being chosen as the next model of the brand must have meant a lot to fans and the members themselves.