Even with the prevalence of music streaming services today, album sales believe it or not still matter in some parts of the music industry.
To be more precise, in the K-Pop scene, it is still a subject that is relevant to labels and artists alike. Which is also why it makes the K-Pop industry a unique sector that is differentiated from other music markets. It is a reflection of artists’ fanbase and an objective representation of their influence within the industry. Album sales are indeed still substantially profitable and A-list idol groups such as BTS, EXO, and Wanna One are proving just that.
BTS’s recent album release ‘Love Yourself: Her” has managed to hit approximately 760,000 album sales, a jaw-dropping figure considering that the majority of the world no longer buys albums like they used to back in the day. It’s something for even people who aren’t K-Pop fans should stop and think about for a moment. Love it or hate it, there’s no denying that the K-Pop industry is doing something right.
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