"Located inside Lotte World Tower in Songpa-gu, Seoul, Avenuel World Tower Branch of Lotte Department Store is South Korea’s largest luxury shopping complex. Covering a space of over 29,800㎡ dedicated to shopping, the shopping center houses a total of 225 stores including over 90 world-renowned luxury brand stores. Of the 11 floors of Lotte World Tower, 6 floors, from the ground to the sixth, are reserved for the Word Tower Branch of the Avenuel department store: the first floor sells cosmetic products and fashion sundries; the second floor, watches and accessories; the third floor, luxury fashion; the fourth floor, men’s wear; the fifth floor, contemporary fashion, and; the sixth floor, premium food and living products.
The spectacular circular stairs connecting the basement and all six floors is operated as Charlotte Photo Zone. Each floor is decorated with various installation works, providing visitors with things to see as they rest on chairs and couches. Convenience facilities include breastfeeding room and family lounge. The sixth floor comes with a space dedicated to culture and arts, such as Star Avenue where visitors can meet hallyu stars via virtual reality, and the Avenuel Art Hall featuring special exhibitions. "



300, Olympic-ro, Songpa-gu, Seoul[Google Map]



• 1330 Travel Hotline: +82-2-1330

(Korean, English, Japanese, Chinese)

• For more info: +82-2-3213-2500






Additional Info


Available Brands: 

Guerlain, Cle de Peau, Diptyque, Bobbi Brown, Sue Comma Bonnie, Annick Goutal, Aesop, Estee Lauder, O Hui/Hu, Yves Saint Laurent, Joe Malone, HERA, Helena Christie, SK-II, Giorgio Armani, Barbara, Victoria, Dior, Toms, Godiva, Tandy, Crucial, Frederic Malle, Erbario Toscano, Ugg, Bulgari, Van Cleef Arpels, Damiani, Burberry, Colombo, Via della Spiga, Tod's, Valentino Accessory, Loro Piano, etc. (Please refer to the homepage)


addr2: (신천동)

tel: +82-2-411-5651

telname: Jeon Eun-ju

zipcode: 05551

opendateshopping: Oct. 14, 2014

opentime: 10:30~20:00

restdateshopping: April 17 (Monday) / Once a month (TBA)

restroom: Available

saleitem: Clothing and sundries

scaleshopping: 29,800㎡

shopguide: - 1st Basement: Cosmetics & shoes
- 1st Floor: Luxury Boutiques
- 2nd Floor: Luxury Watch & Jewelry & fashion
- 3rd Floor: Luxury Fashion
- 4th Floor: Men's Wear
- 5th Floor: Contemporary Fashion
- 6th Floor: Premium Food & Living

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