Located at the entrance of Samcheong-dong Street in Jongno-gu, Seoul, Jilkyungyee Uriot Samcheong Branch specializes in daily hanbok. Housed in a free-standing hanok building, the store deals with modernized hanbok ensembles and separates, such as jackets, tops, skirts, pants, and dresses plus accessories such as hats, shoes, scarves and more. Along with Jilkyungyee branded items, the store also sells handmade works by artists and craftsmen. The business at the current location has been in operation since 2013. On the first basement and first floor are shops; the second floor, called “Mubongheon,” is used as a daily cultural center. The basement floor displays clothing for men and women, mufflers, and hats, and the first floor sells small accessories, shoes, and bags. The store display resembles the hanok and hanbok style. The daily cultural center on the second floor is used for various cultural events, including invitational exhibition by local artists, special exhibitions of products, and training on Korean traditions. The old pine tree in the garden enhances the mood of being a hanok store selling all things Korean. The Samcheong Branch of Jilkyungyeei Uriot is open daily from 11 a.m. to 8:30 p.m. Foreign language service is also available.



88, Samcheong-ro, Jongno-gu, Seoul[Google Map]



• 1330 Travel Hotline: +82-2-1330

(Korean, English, Japanese, Chinese)

• For more info: +82-2-744-5606






Additional Info


addr2: (삼청동)

tel: +82-2-744-5606

telname: Song Hye-jeong

zipcode: 03053

opendateshopping: 2013. 03. 09

opentime: AM 11:00~PM 20:30

parkingshopping: Not Available

restdateshopping: Open 365 days a year

restroom: Available

saleitem: Daily hanbok (Jeogori jacket for men and women, pants, skirts, dress, scarf, etc.)

scaleshopping: B1, 1F, and 2F

shopguide: - 2F Hanok (Mubongheon): special products, invitational exhibitions by local artists, Korean cultural education for foreigners (also used for cultural events and as gallery)
- 1F: small items, accessories, shoes, etc.
- B1: clothing for men and women

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