Lotte Fitin is a fashion mall easily accesible by public transportation as it is directly connected to the Dongdaemun History & Culture Park Station. It is the first site in Dongdaemun-gu commercial district to have the digital electronics store Hi Mart. The mall has implemented fixed prices to offer goods at reasonable prices. A variety of events and attractions take place to provide a more enjoyable shopping experience.

The outside facade of Lotte Fitin is lit up and changes, displaying varying media, a first of its kind in Korea. Also, the food court was designed by world-renowed designer Karim Rashid, and the interior designs are pleasant and elegant and vary by floor.



264, Eulji-ro, Jung-gu, Seoul[Google Map]



• 1330 Travel Hotline: +82-2-1330
(Korean, English, Japanese, Chinese)
• For more info: +82-2-6262-4000



Homepage: (Korean, English, Japanese, Chinese)






Dongdaemun History & Culture Park Station (Seoul Subway Line 2), Exit 11 or 12
It is connected by an underground path.


1. Dongdaemun History & Culture Park Station
-Blue bus: 105, 144, 152, 261, 301, 420, 407
-Green bus: 7212, 2014, 2233
-Airport bus: 9403
2. Euljiro Co'op Residence
-Airport bus: 6001
3. Gwanghui-dong
-Blue bus: 100, 105, 144, 301, 420, 407
-Green bus: 7212
4. Euljiro 6-ga/ National Medical Center
-Blue bus: 100, 105, 202, 152, 261, 407
-Green bus: 2014



Additional Info


Available Brands: 

* Refer to the website for information on available brands .
Click here!


Tax Refund Information: 

Global Tax Refund Center


Ways to Shop: 

Card, cash, and Lotte Gift Vouchers accepted


tel: +82-2-6262-4000

zipcode: 04561

opendateshopping: May 31, 2013

opentime: Sunday-Wednesday 11:00-24:00
Thursday-Saturday 11:00-02:00
* Varies by store

restdateshopping: The day of Seollal (Lunar New Year's Day) & Chuseok (Korean Thanksgiving Day)
* Excludes some shops.

restroom: Available

saleitem: Fashion apparel, general goods, cosmetics, suveniors

scaleshopping: * 11 Floors (3 basement level) (about 170 stores)
* Total floor area 39,325㎡
* Business area 18,499㎡

shopguide: 8F: Restaurants, cafe
7F: Food court, pub restaurants
6F: Hallyu beauty, Hallyu accessories, imported goods
5F: Hallyu fashion designers
4F: Men & Casual
3F: Fashion street walk
2F: Women's trend
1F: Women's trend
B1F: Sports, shoes
B2F: Digital products (Lotte Himart)
B3F: Multishop, convenient facility

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