Myeong-dong, Namdaemunm, Bukchang-dong and Da-dong are widely known among international visitors as hot spots for shopping and food.

Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes.

Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods.

Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes.

[Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone]

Areas included: Myeong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul
Area size: 872,809㎡
Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.



40, Sejong-daero, Jung-gu, Seoul[Google Map]



Homepage: (Korean, English, Japanese, Chinese)



How To Use


Parking Facilities: 

Parking lots in the buildings and public parking lots.
Parking spaces in department stores and museums.



Additional Info


Available Facilities: 

Roaming interpreters, tourist information center, stores exclusively for foreigners, tourist restaurant, shopping mall, restaurant, entertainment facility, tourist hotel, etc.
Luxury hotel, department store, duty-free shop, traditional market, multi-complex shopping mall, museum, art gallery, theater for tourists, travel agency, tourist information center



28 public restrooms (tourist sites, hotels and shopping centers)


Interpretation Services Offered: 

English, Japanese and Chinese tourist maps are available. Some tourist information centers offer tour guide services in English, Japanese and Chinese. Roaming interpreters also offers multilingual travel guidebooks and assistance.


tel: +82-2-3396-4622

zipcode: 04528

infocenter: • 1330 Travel Hotline: +82-2-1330
(Korean, English, Japanese, Chinese)
• For more info: +82-2-3396-4622

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