Whoo is a top-of-the-line cosmetics line from LG Household & Healthcare sold in department stores. The line is mainly based on Oriental ingredients collectively called ‘Gongjinbidan,’ which were developed based on a study of treasured books of secret medicinal recipes used by the ancient royal family. Gongjinbidan contains six Oriental medicinal herbs known to be used by the royal family to smooth fine lines and give luster to the skin; it also has outstanding moisturizing and anti-inflammatory effects. The line was launched in 2003 and has since become established as a steady-selling cosmetics brand among women, outselling imported name brand cosmetics.



35, Centum nam-daero, Haeundae-gu, Busan[Google Map]



• 1330 Travel Hotline: +82-51-1330
(Korean, English, Japanese, Chinese)

• For more info: +82-51-745-1259



Homepage: (Korean only)





Centum City Station (Busan Subway Line 2), Exit 10 or 12.
Shinsegae Department Store is connected to the subway station.



Additional Info


Facilities for the Handicapped: 

Wheelchair rental services, separate restrooms


Tax Refund Information: 

Click here for detailed


Ways to Shop: 

Offline store


tel: +82-51-745-1259

zipcode: 48058

opendateshopping: August 2003

opentime: 11:00-20:00
Extended hours (Friday-Sunday, public holidays) 11:00-20:30

parkingshopping: Available

restdateshopping: Varys by month

restroom: Available

saleitem: Skin care, make-up, cosmetics for men

shopguide: B1 of the Shinsegae Department Store, Centum City

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