Why Is K-Pop So Popular?

BTS

Are you new to K-Pop? You've heard about it but you can't understand why it is so popular? This article is for you.

The reasons why someone likes K-Pop might differ from individual to individual. One of the core reasons for success is the happiness it brings to the listeners. Life is hard and everyone needs to smile, right?! It is different from other types of music and entertainment.

Check out the reasons below.

Why Is K-Pop So Popular?

Kpopmap

 

1- K-Pop is accessible to everyone

K-Pop touches all the genders, ages, and nationalities (yes, it is not only teens!). There is no age for K-Pop.

Most of the songs are in Koreans (even if there are songs in Japanese, Chinese, English, Spanish, etc) but music has no language barrier. People's feelings can transmit through music. Moreover, the songs are on the subject relatable to everyone making it easy to connect with.

K-Pop is a genre that has music coming from pop, house, rock, r&b, hip hop, etc. It is not only hype/loud songs but also ballads. K-Pop music is easy to like.

Why Is K-Pop So Popular?

BTS Official

 

2- A whole package of performance and visual

K-Pop music is good but the unique whole package coming with the songs is one main factor of its popularity.

The "package" includes jaw-dropping performances, songs released with story and themes, innovative fashion, huge investment (not always) in music videos and stage performances, etc.

You can somehow imagine it like a blockbuster musical (if that makes more sense?).

Even though not all K-Pop groups do synchronized dancing, a huge majority do and that with jaw-dropping performances! It is not just a few simple movements but a well-prepared performance with hard training that only professional dancers can do. A lot of people who are attracted to dancing are fans of K-Pop because it has dance AND music.

Why Is K-Pop So Popular?

SHINee Official

Why Is K-Pop So Popular?

EXO Official

The artistic and visual aspect of K-Pop is also an important factor. K-Pop has the ability to show beautiful stories and themes through the release of their songs with the props on their stages, outfits, album design, music video, and much more. K-Pop artists spend a lot of effort into being visually pleasing. Who does not like to watch pretty contents?

Fashion, makeup, and hair design are part of it. While for some fans the 'handsomeness' and 'beauty' of idols is important, for another part it is more their charisma and special stage presence that is appreciated.

K-Pop music videos receive a lot of investment (not all of them) and are filmed like movies making it also one reason for its success.

Why Is K-Pop So Popular?

SHINee Official / VIXX Official / EXO Official / SF9 Official / Red Velvet Official / MONSTA X Official / TWICE Official / GOT7 Official

Why Is K-Pop So Popular?

Red Velvet Official / MONSTA X Official / EXO Official/ TWICE Official / NU'EST Official / The Rose Official

 

3- K-Pop idols are talented artists

The K-Pop industry is huge and global which means, it has money. Would people invest huge amount of money in untalented idols? Certainly not!

You will have understood that all the idols are very talented because only a few people among thousands are able to get the job. The companies give them long training periods from a young age where they are taught on everything: dance, vocal, producing, acting, rapping, etc. Idols have rigorous training making them able to have flawless performances.

The term "idols" might be misleading for many, they are just artists. Most of them are working on their albums with lyrics making, composition, producing, choreography making, and more. Some of the best Korean singers and rappers are part of these groups.

Having talented artists makes it a reason for its success.

Why Is K-Pop So Popular?

GOT7 Official

 

4- Closeness of the members

It is true that the formation of a K-Pop group is made through an agency that built it to make the best balance between the members. Does that mean that the members are not close to each other? No!

In some cases, idols knew each other since middle or high school and have been friends for over 5 years. Idols are living together 24/7, they built up this special closeness between members that makes it look like a real family. Of course, not all the groups are close to each other and some K-Pop idol promotes as soloists. Some also do not live in dorms together.

Fans usually like the bond between members because it shows great teamwork and that they are far from being a "fake group".

Why Is K-Pop So Popular?

SEVENTEEN Official

 

5- K-Pop idols social media and content release

With K-Pop, fans have music, performance, and ... entertainment!

K-Pop idols provide a lot of content throughout the whole year with music, special collaborations with other artists, covers, TV shows, videos, pictures, and more. They know how to keep fans entertained.

Groups post hilarious content on their channels. Idols know how to be funny and fans love to see their adventures through online platforms. It is one of the characteristics of K-Pop making it attractive to those looking for entertaining content and being much connected to the 21st century.

Why Is K-Pop So Popular?

TWICE Official

Why Is K-Pop So Popular?

MONSTA X Official

Why Is K-Pop So Popular?

SF9 Official

 

6- K-Pop idols special links with their fans

K-Pop idols like to keep a close link with their fans through various means. Idols know they own a part of their success to fans and never forget to thank and show love to them. Each group or soloist has a special name to call their fans and even make fan songs especially for them. Artists create a special bond with their fans.

They communicate with fans in numerous languages. Idols are not always Korean but from Thailand, Japan, the U.S., Canada, and much more. K-Pop artists are from diverse backgrounds as well as their fans, they have links that go over cultural barriers.

Why Is K-Pop So Popular?

ASTRO Official

Why Is K-Pop So Popular?

SHINee Official

 

7- Fandom culture typical to K-Pop

When someone is a fan of K-Pop, there is a feeling of being part of a global family. The community is very active on and offline. It is then easy to make new friends.

There are many examples of fans meeting together for free give away of K-Pop related merchandise (goods), doing voluntary works together in the name of the fandom, or enjoy a dance party with K-Pop songs. The K-Pop community gathers on and offline without language or country barriers.

Though K-Pop, you can easily make new friends who share the same interests.

Why Is K-Pop So Popular?

Korean Federation for Environmental Movement - BTS fans plant trees

Why Is K-Pop So Popular?

The Qoo - French ARMY (BTS fans) clean the streets from cigarette butts

 

8- K-Pop online for free

At the difference of many prejudices, K-Pop has a lot of free content easy to access online. It is popular also because it does not ask for money.

Of course, some fans spend money on albums, concert tickets, and goods but they are not mandatory to like K-Pop.

Why Is K-Pop So Popular?

BLACKPINK Official

There are no borders in this world for loving K-Pop.

 

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