Anyone interested in YG's artists must have heard about 'YG's Jewel Box' at least once.

'YG's Jewel Box' exactly means a jewel box of Yang HyunSeok, a CEO of YG Entertainment. Then, what does Jewel Box indicate? It's a metaphor some netizens created.  Just as someone wants to protect and hide one's precious jewels and treasure in the box, Yang HyunSeok seldom let his artists out of YG building. All of the YG artists got outstanding skills and abilities, but they don't seem to have activities as often as other artists who belong to other management companies. WINNER, iKON, Sandara Park and Lee Hi are who are hidden in YG's Jewel Box.

First of all, Sandara Park confessed her inner struggle through "Semobang" on MBC. Her confession, "YG Entertainment is notorious for that they don't get artists out of their jewel box" and "I took a rest for 3 years" made people upset.  

YG Artists Express Inner Struggle For YG's Jewel Box Strategy

MBC

 

Secondly, Lee Hi cried on "JYP's Party People" on SBS, revealing her behind story about her song, 'BREATHE'. She said, "I could release a debut album quickly because Yang HyunSeok had adored me after I entered YG as a second winner of an audition program" and "I didn't know it would be long like that to stay without doing any activities after the debut activities finished". She told that she was so blue, having period of blank. She confessed that she worried about if I can sing again, bursting into tears from hardship. 

YG Artists Express Inner Struggle For YG's Jewel Box Strategy

SBS

 

In addition, WINNER spent a year and a half of year doing nothing. Kim JinWoo confessed, "It's pretty long to have a period of blank for us. We all had been stressed for a long blank.".  What's serious more is iKON's endless period of blank. In last May, Kim JinHwan answered, "It's feel like newly debut because it's too long after the latest activities for iKON" in a interview. Even more, Kim DongHyuk said, "I'm too sorry to say 'Wait for us' now".

YG Artists Express Inner Struggle For YG's Jewel Box Strategy

MBC

 

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