10 Must-Watch YouTubers Who Make Content About K-Fashion And K-Beauty

K-Fashion and K-Beauty is on the rise and has been for quite a while now. Undoubtedly, the booming popularity of the Hallyu wave across the globe is credited with the drawing of people's attention towards Korea. The Hallyu Wave encompasses many aspects of Korean pop culture. However, it's more than just the music and dramas that attracts people; it's also the fashion and beauty. 

Part of the popularity of K-Fashion and K-Beauty is that the style is so different to that of the West. Often, they are softer and more natural looking. Even the bolder looks are different to the bolder looks in the West. To many people, the style and trends of K-Beauty is new, interesting and can’t be found anywhere else. 

The booming popularity of K-Beauty has been spurred by the various content creators across social media platforms, one of the most popular being YouTube. As a testament of their skills, a lot of these YouTubers are experienced within the professional fashion and beauty industries, even working with Korean celebrities. Even without professional experience, their enthusiasm and creativity alone is enough to inspire their viewers. 

Here are 10 YouTubers who make content about K-Fashion and K-Beauty you need to start watching if you haven’t already. 

 

K-Fashion

“소신사장 SoshinTV”

“소신사장 SoshinTV” is a highly popular K-Fashion YouTuber making lookbook videos that all receive hundreds of thousands of views. The structure and visual aesthetics of her videos are simple and clean, making them easy to watch. Her videos are filmed in a bright room against a clean white wall with a simple wooden table and a rack of clothes that are used in her outfits. She changes into each outfit and shows it off in different angles with a written rundown of each element. “SoshinTV” creates lookbooks for each season and for any occasion including weddings, dates, going to work or just a casual day where you want to chuck something on but still good. 

 

“윤비누YOONSOAP”

“윤비누YOONSOAP” primarily makes lookbooks and OOTD vlogs. The visual aesthetics of her videos are based on a monochromatic palette of black, grey and white. This aesthetic carries through to her outfits which follow the same colour palette with the addition of denim or the rare splash of colour. Although she incorporates different styles into her outfits such as a feminine blouse, boyish baggy jeans or a preppy knit vest, her overall style is quite grungy and edgy. Her OOTD vlogs mix fashion in with lifestyle to show how fashion can be a fun and integral part of daily life.

 

“옆집언니 최실장 stylist unnie”

“옆집언니 최실장 stylist unnie” is a great channel for recommendations of the best items to help you put together a seasonal wardrobe that is versatile, stylish and longlasting. Her looks incorporate basic essentials to more complex pieces. She also shares fashion dos and don'ts that can make or break an outfit. If you’re seeking a well-rounded improvement to your wardrobe, “Stylist unnie” is your go-to.

 

“Korea fashion stylist”

With the fashion and beauty landscape saturated with content aimed at women, “Korea fashion stylist” offers content for men, helping them to coordinate outfits that not only look good but allow them to feel confident. Category by category, he breaks down what types of clothes look good and what clothes to avoid, emphasising that simply choosing the right items can easily elevate your look. How to nicely wear a turtleneck and even the proper way to hang your clothes are just some of what “Korea fashion stylist” shows. 

 

“에이프롬 ÁFROM”

“에이프롬 ÁFROM” creates endless lookbooks that are perfect for daily wear or for a dressier occasion. Her outfits typically consist of simple, neat pieces but when put together, they always look effortlessly, smart and chic. Drawing inspiration from her ideas, you’ll find yourself wanting to replicate her outfits or putting your own personal spin on them.

 

K-Beauty

“Edward Avila”

Trying on makeup while talking about personal topics like dating or how life has been always keeps viewers coming back to watch Edward Avila’s videos. Edward is one of the most popular K-Beauty YouTubers amongst foreign audiences, known for his expertise and passion for beauty. His videos centre around trying on the trendiest Korean beauty products and putting out his honest thoughts about them. Many of his friends and even K-Pop idol groups such as EVERGLOW and DKB have featured on his channels for all things beauty or just having a fun interview together. 

 

“kiu기우쌤”

You’ve probably seen some videos by “kiu기우쌤” appear on your YouTube recommendations recently. Kiu is a popular celebrity hairstylist from the well-known salon, Oui Oui Atelier. The salon is known for their work in brand deals and pictorials and styling many K-Pop idols’ hair. Lately, his channel has gone viral for his expertise in working with all different hair types and client requests. He communicates well with his clients to ensure they are comfortable and are satisfied with the finished product. A number of idols have appeared on his channel including Sandara Park and Billlie’s Tsuki.

 

“Risabae”

“Risabae” is one of the most popular K-Beauty YouTubers with 2.25m subscribers (as of Nov. 29, 2023). She films makeup tutorials on a range of trendy looks and replications of K-Pop idol makeup looks such as that of IVE’s WonYoung and aespa’s Karina. She also recommends her subscribers the latest must-have beauty items and tries out different items that will lift anyone’s beauty regime.

 

“안다 ANDA” 

“안다 ANDA” is a K-Beauty YouTuber who films tutorials of all different makeup looks, from a vivid pink look to the popular Douyin (Chinese TikTok) style makeup. She also offers know-how tips and tricks on dealing with troublesome skin and applying cosmetics like foundation or fake eyelashes smoothly and flawlessly. 

 

“PONY Syndrome”

You don’t need to be an avid consumer of beauty content to know who PONY is. With a whopping 5.96m subscribers (as of Nov. 29, 2023), PONY is the most popular Korean beauty YouTuber and one of the most popular beauty YouTubers in the world. A quick skim through her makeup looks is enough to find out why millions tune in to her channel and draw inspiration from her work. If it’s something soft and feminine you’re after, something dark and grungy you’re wanting to try or something bold and sexy to stun with, PONY has it all. The visual quality of her videos are also amazing, beautifully highlighting the quality of the products and the appeal of the finished look.