In a bold departure from her pure image, Kim Namjoo of Apink has made a striking return as a solo artist. On March 18, 2024, Kim unveiled her second single "BAD" during a showcase event at Ilji Art Hall in Cheongdam-dong, Seoul, with broadcaster Yoo Jaepil hosting the event. This album marks a significant step in Kim's career, as she took an active role in both the concept planning and the overall production process. After her solo debut with "Bird," which showcased her fierce determination, "BAD" presents an even bolder, more evolved artist, spreading her wings wide open.
Kim expressed her feelings about her comeback after four years, highlighting the preparation she put into "BAD" with a fresh mindset. She discussed the timing of her solo album release, reflecting on her desire to present her work now, aided by her agency's support for a swift preparation. The title track "BAD" carries a confident message of indifference towards naysayers, likely inspiring many with Kim's assertive attitude. The album also features tracks like "Mirror, Mirror" (narrated by Daniel Henney) and "Ridin' Out," showcasing a range of emotions.
Kim's transformation for "BAD" was initially a concern for her Apink members, but they ultimately encouraged her bold change, appreciating the fresh and daring concept. She stressed the importance of presenting a new side of herself, distinct from her image in Apink, to deliver quality music to her fans.
Kim also shared her approach to handling external opinions and her involvement in the creative process, emphasizing her assertive nature and focus on her own perspective. Although she did not directly participate in songwriting or composing for this album, she sought to incorporate her values and personality into the lyrics, entrusting the task to more experienced professionals. She expressed a desire to engage more in songwriting and composing in the future, considering her continuous efforts in these areas during her time with Apink.
Concluding her remarks, Kim touched upon the feedback she hopes to receive for her album and her aspirations as a solo artist. Acknowledging the challenges solo artists face, she aspired for recognition and success, both in terms of chart performance and artistic merit, emphasizing her dedication to showcasing her talent through this album.
Kim Namjoo's solo comeback not only signifies her growth as an artist but also sets a new benchmark for female solo artists in the industry, promising a bright and influential career ahead.
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