CJ ENM America and iHeartMedia Los Angeles have announced a strategic partnership for "KCON LA 2023, presented by Samsung Galaxy" (referred to as "KCON LA 2023"), in response to the growing popularity of K-Pop. This multifaceted partnership will involve sponsorship, content, and marketing activities at "KCON LA 2023", scheduled to take place from August 18-20 at the Los Angeles Convention Center and Crypto.com Arena. As the world's number one K-Culture festival, "KCON LA 2023" will return with extended concert dates and introduce new events alongside its convention programs and shows, featuring a star-studded lineup of K-Pop artists.
Partnering with iHeartMedia Los Angeles will allow us to bring a truly unforgettable experience to both existing and new K-Pop fans... Together, we combine the best of both worlds, with our expertise in delivering the K-Culture experience and iHeartMedia’s reach, influence and unmatched experience engaging with fans in unique and creative ways. We look forward to this being the beginning of a long-term relationship.
Steve Chung, Co-CEO, CJ ENM America
"KCON USA", which kicked off in 2012 in Southern California, has played a significant role in K-Pop's mainstream explosion. The event brings together fans, idols, and industry professionals to celebrate K-Pop and K-Culture. This year's edition will span from August 18-20 at the Los Angeles Convention Center, with concerts taking place at the nearby Crypto.com Arena in downtown Los Angeles.
Experience KCON LA 2023,
Make the most special 3 days with us!📅 23.08.18. ~ 23.08.20.
📍 https://t.co/Q4WarqPq6D Arena, LA Convention CenterLet's #KCON! pic.twitter.com/0FxLyBRKpT
— KCON official (@KCON_official) June 2, 2023
In a very short-time KCON LA has become a can’t miss event in Southern California... iHeartMedia Los Angeles is excited about this new marketing and promotional partnership. Our audio, promotional and digital ecosystem will further activate "KCON LA"’s massive, loyal and passionate fan base that actively supports businesses that support the K-Pop movement. Amplified with iHeartMedia LA’s multi-platforms, we will design sponsor campaigns and deliver results for an amazing "KCON LA" experience.
Kevin LeGrett, iHeartMedia, Inc. Division President
In 2022, "KCON" returned in person, drawing over 90,000 attendees in Los Angeles and reaching a global audience through worldwide streaming in more than 176 regions.
We are delighted as iHeartMedia joins KCON as one of our partners especially at an exciting time where Korean entertainment is thriving globally... Celebrating 11 years since our first U.S. event, "KCON" has become the signature festival to experience everything K-culture, and as we strive to provide an upgraded "KCON" experience each year, this partnership with iHeartMedia will help us expand our reach even further.
Kim HyunSoo, CJ ENM Head of Live Entertainment Business
Looking forward to this year's "KCON LA"? Share it with us through the comment section!
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