Designed by Kpopmap
One thing that Korea is known for are its K-Dramas, which have reached global audiences, so it makes sense that Koreans, like most any other people, enjoy consuming movies, TV programs, and YouTube videos. But how do their preferences stack up against each other? And who watches what?
The Korea Culture and Tourism Institute answered these questions with their new report "Content Industry Trend Brief No. 24-2" released on March 12th. Through surveys, they find out what Koreans consume on OTT (streaming services), television, and YouTube in general, by gender, and by age. The data of their survey was based on 2,000 men and women aged 20 to 64 in Korea who allocated gender, age, and region in proportion to the population. They answered web questionnaires between December 8, 2023, and December 12, 2023.
See the results below.
The most popular genre consumed on OTT (streaming services) are movies (37.5%), followed by dramas (29.4%), entertainment (15.1%), animation (4.2%), documentaries (3.7%), current events/culture (3.4%), sports (3.0%), etc. Men prefer movies, current events/culture, and sports on OTT while women prefer dramas, entertainment, and animation.
The most popular genre in TV is entertainment (30.1%), followed by news (24.7%), dramas (17.2%), sports (9.1%), current events/culture (8.8%), documentaries (5.0%), movies (3.6%), etc. Men tend to watch the news, sports, documentaries, and movies, while women prefer entertainment, dramas, and current events/culture. Those in their 40s and older show a decline in interest in entertainment and instead tend to prefer news, current events/culture, and documentaries.
The most popular genre of YouTube video is knowledge/information (19.1%), followed by summary/review (10.5%), travel (8.9%), lifestyle information (8.7%), web entertainment (7.7%), vlogging (7.2%), music (6.6%), mukbang/food (5.8%), video games (5.5%), sports broadcasting (4.6%), education (4.1%), animals (3.1%), etc. Men tend to prefer knowledge/information, travel, video games, and sports broadcasts over women on YouTube, while women tend to prefer lifestyle information, web entertainment, vlogging, and mukbang/food over men.
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