The dramas, airing on weekends and weekdays respectively, have not only achieved remarkable viewership ratings but also dominated online conversations, cementing tvN's status as a powerhouse in the Korean entertainment industry.
'Queen Of Tears,' which premiered in March, has consistently broken its viewership records with each episode, weaving a compelling narrative around the lives of a chaebol heiress and a supermarket prince facing marital challenges. The chemistry between leads Kim JiWon and Kim SooHyun, coupled with the impeccable performances of the supporting cast, has elevated the drama to must-watch status, culminating in a staggering 20.7% viewership rating by its 12th episode – a feat only surpassed by tvN's legendary 'Goblin.'
On the other hand, 'Lovely Runner,' which hit the screens on April 8, tells a heart-fluttering tale of time travel and romance, marking a refreshing entry into the romantic comedy genre. Despite a modest start in viewership ratings, the drama's popularity has surged online, with digital mentions doubling and even tripling in comparison to tvN's previous records. It's a testament to the drama's engaging storyline and its ability to resonate with audiences far and wide.
This dual success story has propelled tvN to an unprecedented 75% share in drama buzz, according to the latest Fandex report by Good Data Corporation. Moreover, tvN actors have dominated the charts, occupying eight out of the top ten spots in terms of individual popularity – a clear indicator of the network's magnetic pull on viewers.
As tvN gears up for the premiere of its next drama, 'Graduation,' directed by the acclaimed An Pan-seok and featuring a promising narrative about a star lecturer and her former student, the industry is abuzz with anticipation. Will 'Graduation' continue tvN's winning streak? Only time will tell, but if tvN's current lineup is anything to go by, the network is on a trajectory to redefine prime-time entertainment in Korea.
With its finger firmly on the pulse of viewers' preferences, tvN's strategic selection of scripts and casting has not only translated into commercial success but also fostered a rich cultural discourse around its dramas. As we look forward to what tvN has in store, one thing is clear: the network is not just making dramas; it's crafting phenomena that transcend screens and become a part of our lives.
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