From K-Pop’s diverse sounds, to its captivating performances and magnetic personalities - it's no wonder this genre has become a global cultural phenomenon like no other. On Spotify alone, K-Pop streams have grown by over 180% in the United States, over 420% in Southeast Asia, and over 360% worldwide since 2018 - a testament to the power of music in transcending barriers and uniting fans from all over.
To celebrate K-Pop fans and their passion for the genre, Spotify has launched Your K-Pop Persona, a brand-new interactive experience that lets fans discover and embrace what their ideal fan role would be in a K-Pop group.
Here’s how you can unlock Your K-Pop Persona:
- Visit https://spotify.com/yourkpoppersona on your mobile device.
- Answer five questions on the way you stan to receive your Main Role in the K-Pop fandom. Inspired by the roles usually assigned to members in a K-Pop Group, you could be a Main Visual, Main Vocal, Main Rapper, Main Dancer or Trainee. Whether a long-time stan or just dipping your toes into the world of K-Pop, all fans* are welcome to experience Your K-Pop Persona - even non-Spotify users.
- As a bonus, Spotify users can also unlock an additional Fan Role, which celebrates each individual’s fandom by giving them a persona based on their K-Pop listening habits.
- You’ll then receive a digital photocard with your results, which can be customized before sharing and comparing on social media.
To amp up the fun, Spotify also worked with some of the hottest names in K-Pop to release the Your K-Pop Persona experience. Stay tuned to the K-Pop ON! Spotify YouTube channel to compare your results and hear from the likes of ASTRO's Cha EunWoo, TOMORROW X TOGETHER, SEVENTEEN, BOYNEXTDOOR and THE BOYZ! Your K-Pop Persona will be live until May 10th, 2024.
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