MBC is receiving a lot of anticipation for its new variety pilot program, "The Talk of the Town." This program features celebrities operating a mobile pop-up store, "Pop-up Truck," where they select products from various local specialties across the country and personally take charge of everything from market research to purchasing and selling, making up its unique concept.
Famous figures such as trot singer Jang YoonJeong and former soccer player Ahn JungHwan appear as "Local Masters," adding special charm to the program. Particularly, Jang YoonJeong, as the "Nationwide Local Specialty Top Secret Holder," will lead with her extensive experience in local festivals, and Ahn JungHwan, with his "National Representative Taste," is expected to pioneer sales strategies with creative ideas.
Stars from various fields, including Kim MinKyeung, Bae JungNam, Lee EunJi, and Lee HyunWoo, also participate, pouring their unique personalities and talents into operating the pop-up store. Kim MinKyeung and Bae JungNam will radiate their charm as a professional comedian and a social butterfly, respectively, while Lee EunJi and Lee HyunWoo are expected to stimulate consumers' desire to purchase with their energetic appearances.
"The Talk of the Town" aims not only to feature celebrities' participation but also to promote various local specialties of South Korea and contribute to the local economy. The program is filled with sights of the taste and style of the eight provinces of the country, promising a new experience to viewers through the competition of sales profits between two teams.
MBC's variety pilot "The Talk of the Town" is scheduled to premiere in mid-May. There is much anticipation for the unique and fresh concept of the program to provide fun, emotion, and a new perspective on local specialties. Viewers will enjoy discovering the hidden tastes and styles of various regions through "The Talk of the Town."
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